We are excited to announce that Blue Ridge Distilling Co. has selected Bouvier Kelly Inc. to mount a national marketing campaign for its Defiant Whisky brand.
Bouvier Kelly will handle public relations, social media and marketing for Defiant, which is a new single-malt whisky already available in North Carolina and planned for wider distribution. The brand should be available in Virginia and Rhode Island early fall.
“Defiant Whisky is a strong product with a unique story and we are truly excited to help them build their brand,” said Pete Parsells, Bouvier Kelly’s managing partner.
Blue Ridge Distilling is based in Golden Valley in western North Carolina. The distillery was founded by Defiant Marine Co., an international salvage diving company.

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