It’s that time once again- the big game is upon us. Super Bowl 50 is guaranteed to be the biggest cultural event on television this year. The whole world will be watching, and not just for the football. An average of 114.4 million people tuned into last year’s game, and nearly 50% tuned in just for the advertisements. That’s pretty darn impressive if you consider commercials are usually thought of as interruptions to be overlooked.
With all those eyes watching you better have a good ad. Plus, it’s going to set you back a few bucks. A 30 second ad this year is reportedly selling for nearly $5 million- that’s over $166,000 per second. Obviously this isn’t a cost effective advertising medium for everyone. But for the big players, it’s worth every penny, because there’s no better placement for your brand on the planet than in front of the eyes of millions who are eagerly waiting to see what you got.
Here’s a sneak peak at what this year’s biggest Super Bowl advertisers have planned:
Doritos: The hip to chip company is holding their 10th and final rendition of the Crash the Super Bowl contest. They once again invited fans across the world to create their own Super Bowl commercials for a chance to win $1 million and be aired during the game. The three finalists have been chosen and you can vote for your favorite here: https://crashthesuperbowl.doritos.com/finalists
Budweiser: No more puppies? That’s right. The big news this year is that the 2016 Budweiser Super Bowl commercial will not feature any adorable puppies. Bud has promised that the graceful Clydesdales will most certainly make an appearance.
Bud Light: To build hype for the Golden (50th) edition of the Big Game, Bud Light has created collectible beer cans featuring the logos of every Super Bowl winning NFL team. As far as their ad is concerned, the rumor mill is going wild with buzz that Amy Schumer, Ronda Rousey, and Seth Rogen will star in their commercial.
Pepsi: Pepsi will be sponsoring the famous Super Bowl halftime show for the fourth year in a row. Pepsi is planning another in-game spot, but they’re playing their cards close to their chest and haven’t released anything about what they have in store.
What classics will this year’s big game bring us? We can’t wait to find out. We’ll break the best ones down following the game.
In the meantime, let us know- what is your favorite Super Bowl ad of all time?
Kristen Baer, Account Coordinator