Bouvier Kelly Wins 2013 National Social Media Gold Award

Bouvier Kelly Wins 2013 National Social Media Gold Award

Bouvier Kelly, one of the Triad’s leading marketing and digital outreach agencies, has won the 2013 Bulldog Digital Social Award. The award is presented by Bulldog Reporter and honors communications campaigns that exemplify the ability to achieve extraordinary visibility and influence opinion, as well as, creativity, command of media and technology, and tenacity.

Among hundreds of entries, Bouvier Kelly received the award for creation and execution of the “Get Back Up” campaign for Swedish orthotic manufacturer’s, Allard USA. The message encouraged people to address mobility issues due to foot paralysis, or foot drop. At the heart of the campaign, runner Beth Deloria criss-crossed the country and completed 48 races in 24 months, despite foot drop. The robust social media campaign elevated the message by giving Beth the opportunity to connect one-on-one with other sufferers throughout her entire journey.

The campaign has increased awareness and education of foot drop and Allard’s state-of-the-art ToeOFF® brace for the treatment of foot drop among patients, their families and the medical professionals who treat foot drop, and Beth Deloria has become known as a national marathoner and foot drop advocate. Visit Allard USA’s social media pages at:

Allardusa.com/Beth
Facebook.com/getbackuptoday
Twitter.com/getbackuptoday
Getbackuptoday.blogspot.com

 

Beth Deloria Continues Her Mission In Providence

Beth Deloria Continues Her Mission In Providence

Our work with Beth Deloria, outreach manager with AllardUSA, has been nothing short of rewarding and inspirational. The Providence Journal shares a wonderful write-up about Beth’s Journey following Liz Summers’, Bouvier Kelly PR Staff, hard work at helping to spread the ‘Get Back Up Today’ campaign message.
 
“Providence Rock ‘n’ Roll Half Marathon draws inspiration entry
 
September 26, 2013 07:56 PM
 
BY CAROLYN THORNTON
 
When Beth Deloria and her husband, Jim Austin, head to the starting line for the Rock ‘n’ Roll Providence Half Marathon on Sunday morning, they plan to meet with about a dozen other runners — Rock n’ Roll Gypsies, Austin has nicknamed them — they have befriended while competing in different events around the country.
 
As she traverses the 13.1-mile route through Providence, Deloria plans to snap some pictures and soak up all of the positive vibes that come with a spirited road race.
 
She won’t be worried about how long it takes her to finish the race, although Deloria knows that other runners around her will come away disappointed that perhaps they didn’t clock their best time that day.”

 
 
Read more.

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