Back when Al Gore invented the Internet, he undoubtedly had one thing on his mind: “How can I see an infinite amount of cat and dog photos?” Some 20 years later, Vice President Gore’s dream has become a reality. As lovers of cats and dogs (you won’t find us wading into that fight…), we couldn’t be more thrilled.

One of the unintended consequences of this digital zootopia, however, is that social media can often be easily dismissible, especially in a business environment. If you run a successful technical fabrics firm, for example, it might be tough to see how the same platform your cousin just shared his 1,000th baby photo on would provide any value for your customer base.

But the truth is, everyone is on social media. And yes, that includes your customers.

For a B2B-focused company, social media not only allows you to tell the story of your brand, but also to engage with your customers in an intimate, one-on-one way not always possible before social media. Don’t worry, this doesn’t mean you have to post videos of cats or babies.

At Bouvier Kelly, we manage social media accounts for many B2B clients in very niche industries, and our strategy always boils down to these key principles:

  • Who is your audience?
  • How do they want to be spoken to?
  • What kind of content do they want to see?

Answering these questions works to generate an effective social media strategy. From there, we can extrapolate which platforms your business might be best suited for. For instance, your business may find its most effective social media focus to be LinkedIn, where we can target specific industries and reach career-oriented users; or Facebook, where we reach the company’s end-user and create “Brand Ambassadors” out of the people using these products in the field.

There’s a wide variety of platforms out there, and we guarantee that one or more will work for your business. You may find yourself tweeting up a storm at the next big conference, but we know from experience that you’ll also see more people lining up at your table.

So have no fear. Whatever business you’re in, there’s a place for you in social media, too. Contact us and we’ll get started carving out that space for you.

We return you now to your regularly scheduled “cat does karate while cute baby laughs” video.


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