A Quick Look at Public relations (EBook)

Unlike the more immediate elements of a marketing campaign — a logo, a website, a trade show booth — public relations is an intangible art. Using persistent relationship building strategies, connecting your brand to your community and acting as “cheerleaders” for your efforts (to name just a few tactics), Public Relations is a carefully orchestrated dance. By downloading our Public Relations Quick Look eBook, you can learn:

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How a PR team can generate good press and manage the bad

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What goes into a full-service PR campaign

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The benefits of having a dedicated PR team versus attempting it yourself