A Quick Look at PPC (Pay-Per-Click Advertising) eBook

Another common marketing acronym, PPC (pay-per-click) advertising has the same aim as SEO (to drive more online traffic and conversions) but with a paid component. Whereas SEO is often a longer term, more organic approach to this goal, PPC campaigns are capable of driving quick, measurable results. But the world of Google’s AdWords is complex, so our latest Quick Look eBook aims to shed some light on this complex tool. In this paper, you’ll learn:

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How PPC campaigns operate

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What questions you need to answer before launching a campaign

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What tools are available to optimize your PPC campaigns 