
A Quick Look at PPC (Pay-Per-Click Advertising) eBook
Another common marketing acronym, PPC (pay-per-click) advertising has the same aim as SEO (to drive more online traffic and conversions) but with a paid component. Whereas SEO is often a longer term, more organic approach to this goal, PPC campaigns are capable of driving quick, measurable results. But the world of Google’s AdWords is complex, so our latest Quick Look eBook aims to shed some light on this complex tool. In this paper, you’ll learn:

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