McDonald’s Buy 1 Share 1 Program PR Campaign

McDonald’s Buy 1 Share 1 Program PR Campaign

McDonald’s Buy 1 Share 1 Program PR Campaign

There is a staggering food gap among children in central North Carolina. This hard truth gets worse during the summer months when school is not in session and children do not have access to free or reduced breakfast and lunches. With 1 in 4 children suffering from food insecurity in the area, our client, McDonald’s of the Triad, set out to raise the level of awareness and actively involve local customers to take part in providing a solution.

Public Relations

PART: Business 40 Closure PR Campaign

PART: Business 40 Closure PR Campaign

PART: Business 40
Closure PR Campaign

Late in the fall of 2018, the closing of a section of Business 40 had commuters anxiously awaiting to see the impact the construction would have on their drive to and from work. Determined to help ease this anxiety, the Piedmont Authority for Regional Transportation (PART) hired Bouvier Kelly to work with them to develop an advertising and communications strategy that would raise awareness of their work to create transportation solutions. It would also help communicate the importance of ride-sharing and how changing your commute could make the closure easier for everyone.

Public Relations  • Social Media

Allard Get Back Up

Allard Get Back Up

Allard: Get Back UP Today

The Get Back UP Today movement seeks to raise awareness for a common but rarely diagnosed condition called “Foot Drop.” This ailment, which most often accompanies larger health complications such as Multiple Sclerosis, stroke, Charcot Marie Tooth and spinal cord injuries, can present a severe impediment to mobility.

Lead by marathon runner Beth Deloria and a group of a dozen or so athletes and everyday heroes also living with Foot Drop, TeamUP “co-captains” serve as the figureheads of this movement, showcasing just how much is possible when Foot Drop is treated with the life-changing braces made by Allard USA.

Social Media •Public Relations • Creative Development • Website Design

McDonald’s Hearts of Gold

McDonald’s Hearts of Gold

McDonald’s Hearts
of Gold Campaign

Like any good employer, McDonald’s knows that their brand’s best ambassadors are their employees. They also know that one of the most effective ways to recruit and retain stellar personnel is to show them that they are valued and appreciated. “Hearts of Gold: A Campaign for Kindness” recognizes and rewards employees for their dedication to the McDonald’s brand and encourage them to continue going above and beyond for their customers and one another. 

Public Relations • Social Media • Creative Development

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