Creative Services Case Study

Background:

The Volvo Group Competence Development Department is responsible for the development and delivery of training for Mack Trucks Academy and Volvo Trucks Academy. This training allows dealers to offer professional development opportunities to their employees with the goal of creating a consistent experience for customers no matter which dealer they visit.

The Challenge:

Historically, this program has struggled to generate both awareness and demand. We were tasked with helping to communicate the value of these training programs, showing that they are worth the investment both as an upfront cost and the cost of the employee’s time away from work. We also needed to emphasize the core focus of the program: the people of Volvo—not just their trucks.

The Campaign:

We designed development guides meant to describe course offerings, course benefits and career development opportunities. These presented a clean, professional look that was consistent with their global brand guidelines while also striking the familiar look and feel of a college course catalog. Additionally, these guides included stories and photography to illustrate the success stories of previous training participants, conveying the return on investment to management. To further elevate the perception of the program, we used high-quality, professional photography.

The Execution:

The development guides for Mack and Volvo successfully communicate the value of these training programs to the dealerships, both online and in print. In order to create a cohesive look for the department, continue to visually connect successful participants with the Volvo/Mack brands and further increase awareness and establish demand, we also developed signage for dealerships, training facilities and events.

The Execution:

The development guides for Mack and Volvo successfully communicate the value of these training programs to the dealerships, both online and in print. In order to create a cohesive look for the department, continue to visually connect successful participants with the Volvo/Mack brands and further increase awareness and establish demand, we also developed signage for dealerships, training facilities and events.