Creative Services Case Study
Background
With luxurious overnight lodging, Best-In-Show grooming and personalized daycare services, Ruff Housing’s locations across the Triad are the premier destination for any dog.
The Challenge:
As Ruff Housing began to plan for the upcoming renovations and expansion to their Witt Street location in Winston-Salem, they needed some significant changes to their existing website. Ruff Housing not only needed to update the look and feel of their digital hub, but also to add all the exciting new services and offerings they had added since their last refresh.
There is a lot of competition in the dog boarding industry and the Triad is no exception. Ruff Housing has built a loyal following over the years by delivering award-winning service to their clients (and their clients’ owners), and our challenge was to build a site that would communicate their quality/fun-loving brand. We had to both deliver the necessary services for their existing clients as well as demonstrate to potential clients that Ruff Housing was the best choice for their furry friend.
[Of course, the biggest challenge for us was trying to tear ourselves away from the adorable dog photos long enough to work on the rest of the site.]
The Challenge:
As Ruff Housing began to plan for the upcoming renovations and expansion to their Witt Street location in Winston-Salem, they need some significant changes to their existing website were in order. Ruff Housing needed only to update the look and feel of their digital hub, but also to add all the exciting new services and offerings they had added since their last refresh.
There is a lot of competition in the dog boarding industry and the Triad is no exception. Ruff Housing has built a loyal following over the years by delivering award-winning service to their clients (and their clients’ owners), and our challenge was to build a site that would communicate their quality/fun-loving brand. We had to both deliver the necessary services for their existing clients as well as demonstrate to potential clients that Ruff Housing was the best choice for their furry friend.
[Of course, the biggest challenge for us was trying to tear ourselves away from the adorable dog photos long enough to work on the rest of the site.]
The Campaign
Before the work of coding and designing began, we sat down and went through the existing site page by page. We needed to figure out exactly what worked and didn’t with the site’s navigation and layout. We knew their webcam link needed to be prominent on every page, as that is the number one thing that existing clients come to the site to use (the user portal a close second). As we organized the pages, we also ensured the content was fully optimized with keywords so each page would help the site rank better in organic search results.
Using their existing brand elements and some new, super adorable photos, we got to work designing the look of the site for mobile and desktop. We built the website on WordPress to make sure their team would be able to edit and adapt going forward.
Using their existing brand elements and some new, super adorable photos, we got to work designing the look of the site for mobile and desktop. We built the website on WordPress to make sure their team would be able to edit and adapt going forward.
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