Creative Services Case Study
Background:
Whether it’s outside, inside, underground or in the cloud, Gilbarco Veeder-Root and their sister companies Veeder-Root and Insite360, have the solution for fueling sites. Since 1865, Gilbarco has manufactured the world’s leading fueling and convenience store equipment and technology.
The Challenge:
Gilbarco had been hosting their Retail Technology Conference successfully for many years while Veeder-Root and Insite360 had been hosting their own Fuel Technology Conference separately. When they decided to combine the events into the Retail and Fuel Technology Conference (RFTC), they wanted to use the opportunity to elevate the entire experience for their customers.
The Challenge:
Gilbarco had been hosting their Retail Technology Conference successfully for many years while Veeder-Root and Insite360 had been hosting their own Fuel Technology Conference separately. When they decided to combine the events into the Retail and Fuel Technology Conference (RFTC), they wanted to use the opportunity to elevate the entire experience for their customers.
The Strategy:
The first step was to look at what had been successful for both conferences in the past, what was needed to make this year’s conference successful, and to explore the space it was in to see what was possible. We scouted out the location in Myrtle Beach, SC with their team and their exhibit house, brainstorming ideas on how we could best use the space.
We then worked to develop a conference theme not only to add a focus to the knowledge and experience being offered at RFTC, but to unify the two conferences around a common goal.
The Strategy:
The first step was to look at what had been successful for both conferences in the past, what was needed to make this year’s conference successful, and to explore the space it was in to see what was possible. We scouted out the location in Myrtle Beach, SC with their team and their exhibit house, brainstorming ideas on how we could best use the space.
We then worked to develop a conference theme not only to add a focus to the knowledge and experience being offered at RFTC, but to unify the two conferences around a common goal.
The Execution:
The theme was “Accelerate Your Business”. Whether your business is fleet or retail fuel, there is relevant technology and information there to help you propel your business forward into the future. Technology is moving fast but Gilbarco Veeder-Root and Insite360 help your business stay ahead of the curve.
We produced conference graphics as well as booth graphics for Gilbarco and Insite360 that were designed to feel on-track with this theme of technology and innovation. In addition, we had video agendas unique to each day playing throughout the conference space to let everyone know what speakers, special events, and information sessions were going on. RFTC’s sponsors were given considerable prominence across both static and digital signage to cement the relationship/investment they had made.
We created a conference “sizzle” opening video to get people excited and engaged as the conference speakers opened the day each morning. The keynote speakers each got their own intro video as well.
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