PART: Business 40 Closure PR Campaign
Late in the fall of 2018, the closing of a section of Business 40 had commuters anxiously awaiting to see the impact the construction would have on their drive to and from work. Determined to help ease this anxiety, the Piedmont Authority for Regional Transportation (PART) hired Bouvier Kelly to work with them to develop an advertising and communications strategy that would raise awareness of their work to create transportation solutions. It would also help communicate the importance of ride-sharing and how changing your commute could make the closure easier for everyone.
Public Relations • Social Media