McDonald’s Hearts
of Gold Campaign

Like any good employer, McDonald’s knows that their brand’s best ambassadors are their employees. They also know that one of the most effective ways to recruit and retain stellar personnel is to show them that they are valued and appreciated. “Hearts of Gold: A Campaign for Kindness” recognizes and rewards employees for their dedication to the McDonald’s brand and encourage them to continue going above and beyond for their customers and one another. 

Public Relations • Social Media • Creative Development

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