McDonald’s Buy 1 Share 1 Program PR Campaign

There is a staggering food gap among children in central North Carolina. This hard truth gets worse during the summer months when school is not in session and children do not have access to free or reduced breakfast and lunches. With 1 in 4 children suffering from food insecurity in the area, our client, McDonald’s of the Triad, set out to raise the level of awareness and actively involve local customers to take part in providing a solution.

Public Relations

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