Creative Services Case Study
Background:
This alliance is a collaborative effort between two neighboring cities with the goal of stimulating growth throughout the region. The two cities work in concert with equal voice to manage projects, share leads, conduct research and lead Greensboro-High Point into the future.
The Challenge:
With an advantageous East Coast geography, 650 miles from half of the U.S. population, a rich heritage of manufacturing and an expanding population, the Greensboro-High Point region is a perfect place for industry. Being part of the downtown Greensboro community and having local clients, we already understood much of how the region attracts new economic growth. There was a great story to tell, we just needed to tell it in a way that stood out among other Southeastern areas. We churned though mountains of research and data to pinpoint key differentiators and bring those facts to life with infographics and vivid snapshots into our community.
The Campaign:
Through a collaborative process with Greensboro-High Point stakeholders, we developed new branding along with a tagline (You Can Make It Here) that emphasized connection and a spirit of empowerment. It also spoke to the storied history of manufacturing and innovation in the area, tying its past, present and future into one cohesive sentiment. We then created an overarching brand story, voice and an energetic graphic library to elevate the brand image.
The Campaign:
Through a collaborative process with Greensboro-High Point stakeholders, we developed new branding along with a tagline (You Can Make It Here) that emphasized connection and a spirit of empowerment. It also spoke to the storied history of manufacturing and innovation in the area, tying its past, present and future into one cohesive sentiment. We then created an overarching brand story, voice and an energetic graphic library to elevate the brand image.
The Execution:
With potential bids to Amazon and other industrial powerhouses on the horizon, we needed to quickly create a new website, presentation materials, various collateral and a hybrid digital/print campaign to put our best foot forward. The Greensboro-High Point brand is now poised to attract new economic development and has a variety of graphic presentations and marketing collateral to tell their story.
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