Creative Services Case Study

Millions of people across the US are affected directly or indirectly by the opioid crisis. We were honored to have the opportunity to work with Davie County to help stem the tragedy in our own region.

We worked with their team to create messaging that would clearly communicate the steps to recognize and respond to an opioid overdose. We also tested the language to ensure it was at a reading level that would be accessible to the entire population. Next, we developed simple illustrations to represent each step using the County’s brand colors.

We also developed a video in the same style and added animated text and a voiceover to walk through the overall impact of the opioid epidemic and what can be done to help someone experiencing an overdose. All of these materials were also translated into Spanish and put into use across the county.