Creative Services Case Study

Ostomysecrets.com

Part of the me+™ lifestyle brand from ConvaTec, the mission of Ostomysecrets® is simple: to help people “look great and feel confident.” Created by people with ostomies for people with ostomies, this unique brand helps minimize the appearance of an ostomy pouch in the wearer’s clothing. From intimate wear to everyday-wear, their line of undergarments help men and women go about their daily lives feeling confident and comfortable in their own skin. The products are both flattering and functional, creating the peace of mind to tackle any challenge.

The Challenge:

ConvaTec is a national supplier of cutting edge medical supplies, specializing in the ostomy and wound care categories. When ConvaTec purchased Ostomysecrets.com, an online retailer of undergarments and accessories for ostomates, we were brought in to re-brand the consumer website.

The Strategy/Campaign:

Ostomysecrets’s demographic is primarily female, so we took a softer, more whimsical approach, though making sure not to alienate their male customer base in the process. After all, people with ostomies are just that: people. The user experience needed to feel both familiar and human, just as if they were shopping on any other website.

We created a branded look for their website using the empowering message “I Can,” communicating to their customers that Ostomysecrets can help them return to a normal, confident life. We also developed banner ads and email campaigns using the same look and messaging, keeping things fresh and fun.

The Results

The new campaign has received an overwhelmingly positive response from their subscribers and, combined with other marketing efforts for ConvaTec’s Me+ program, has resulted in higher open and click-through rates for their email campaigns.