Creative Services Case Study
ConvaTec is a national supplier of cutting edge medical supplies, specializing in the ostomy and wound care categories. When ConvaTec purchased Ostomysecrets.com, an online retailer of undergarments and accessories for ostomates, we were brought in to re-brand the consumer website.
Ostomysecrets’s demographic is primarily female, so we took a softer, more whimsical approach, though making sure not to alienate their male customer base in the process. After all, people with ostomies are just that: people. The user experience needed to feel both familiar and human, just as if they were shopping on any other website.