The board builder’s process and life had never been properly illustrated on a large scale. Documenting them allowed Aerialite to speak the surfing language without it feeling forced or unnatural. This ignited the current fan base and generated new excitement across the world in targeted regions like Australia and Hawaii, where Aerialite was making waves (pun intended). The majority of the impact could be seen across social media, where surfers and shapers are most reachable. Language pulled straight from the interviews became new brand messaging, and when positioned with images from the video shoots it helped generate 2,654 new followers across Facebook, Instagram, and Twitter over a five month period.

Upon speaking with surfboard shapers and glassers at industry expos and showing them the new materials, each one gave full support to the vision and focus and expressed overwhelming excitement at the new look. They were grateful that Aerialite cared as much about their craftsmanship as they did. As Aerialite continues to innovate the market it helped create, the new video push will keep its focus current and essential to the international surfing industry.

Plus, we won an award for our work! Our video “Aerialite – Pride in Craftsmanship” won Best Interview Video at PR Daily’s 2016 Video Awards! Say what?

The board builder’s process and life had never been properly illustrated on a large scale. Documenting them allowed Aerialite to speak the surfing language without it feeling forced or unnatural. This ignited the current fan base and generated new excitement across the world in targeted regions like Australia and Hawaii, where Aerialite was making waves (pun intended). The majority of the impact could be seen across social media, where surfers and shapers are most reachable. Language pulled straight from the interviews became new brand messaging, and when positioned with images from the video shoots it helped generate 2,654 new followers across Facebook, Instagram, and Twitter over a five month period.

Upon speaking with surfboard shapers and glassers at industry expos and showing them the new materials, each one gave full support to the vision and focus and expressed overwhelming excitement at the new look. They were grateful that Aerialite cared as much about their craftsmanship as they did. As Aerialite continues to innovate the market it helped create, the new video push will keep its focus current and essential to the international surfing industry.

Plus, we won an award for our work! Our video “Aerialite – Pride in Craftsmanship” won Best Interview Video at PR Daily’s 2016 Video Awards! Say what?