TFF Architects Website

TFF Architects Website

Web Design Case Study

The Challenge:

In 2022, TFF Architects celebrated their 25th year in business. To commemorate this momentous milestone, their team felt it was time to evaluate their digital presence and identify areas they could improve for the future. They enlisted Bouvier Kelly to revamp their website, which hadn’t been updated in over 10 years.

The Strategy:

Given the visual nature of TFF Architects’ work, our team set out to create a new website that showcases their stunning architectural projects. After receiving imagery from their multitude of clients, we separated the site into different buckets based on the industries TFF Architects concentrate on and the services they offer. We also assisted in updating their case studies and “About Us” section with contemporary information, which laid the foundation for the new website to be relevant for years to come.

The Results

The final iteration of the website provides a comprehensive overview of TFF Architects’ work, staff, and organizational values. Our team didn’t stop there either. We wanted to effectively communicate to their current, past, and prospective clients that the new website had been launched, so we developed and distributed an email marketing campaign inviting their database to view the new site.
Triad Business Bank Brand Audit

Triad Business Bank Brand Audit

Brand Audit Case Study

Challenge:
Branding a Brand-New Organization

Developing a brand for an established organization that’s been around for years is a straightforward process. But how do you define a brand for a client who is in the early stages of their corporate history? That’s what Triad Business Bank asked us. Here’s how we did it:

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Strategy

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Establish Goals

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Who are we and what do we stand for?

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Who are we for (and not for)?

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What are we trying to accomplish?

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Research & Analysis

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Interviews

In order to get a comprehensive understanding of Triad Business Bank, we conducted qualitative research in the form of 19 interviews with key stakeholders. To gain the internal perspective of their brand, we interviewed 13 TBB employees at multiple levels within the organization. On the opposite end of the spectrum, we spoke with people outside of the bank to see the brand through an external lens, including current clients as well as one lost customer.

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Competitive Analysis

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We also evaluated TBB’s main competitors in hopes of learning what differentiates them from the other banks in the area.

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Develop Brand Story & Visual Expression

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Based on the data gathered during the initial stages of the Triad Business Bank brand development project, we determined the strengths, weaknesses, opportunities, and threats for their organization. This SWOT analysis guided us as we approached the creative side of this project.

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The Results

Extend new brand to materials

Success for a branding initiative of this nature can be measured by the alignment of the creative materials developed with the organizational mission and culture. The data cultivated form our research emphasizes that Triad Business Bank is a community-focused organization that is trustworthy, approachable, and responsive. Taking this into consideration, we created visual elements and a website that reflected their values.

Davie County Health and Human Services

Davie County Health and Human Services

Creative Services Case Study

Overview

Millions of people across the US are affected directly or indirectly by the opioid crisis. We were honored to have the opportunity to work with Davie County to help stem the tragedy in our own region.

We worked with their team to create messaging that would clearly communicate the steps to recognize and respond to an opioid overdose. We also tested the language to ensure it was at a reading level that would be accessible to the entire population. Next, we developed simple illustrations to represent each step using the County’s brand colors.

Millions of people across the US are affected directly or indirectly by the opioid crisis. We were honored to have the opportunity to work with Davie County to help stem the tragedy in our own region.

We worked with their team to create messaging that would clearly communicate the steps to recognize and respond to an opioid overdose. We also tested the language to ensure it was at a reading level that would be accessible to the entire population. Next, we developed simple illustrations to represent each step using the County’s brand colors.

We also developed a video in the same style and added animated text and a voiceover to walk through the overall impact of the opioid epidemic and what can be done to help someone experiencing an overdose. All of these materials were also translated into Spanish and put into use across the county.

UNC Greensboro Transform Magazine

UNC Greensboro Transform Magazine

Creative Services Case Study

Overview

The UNC Greensboro School of Education (SOE) is home to innovative educational research and training. By investing in both the academic and community-based applications of their work, the SOE is able to see the fruit of their labor from concept to classroom.

Each year, they seek to illustrate their successes and progress in a full-color magazine called Transform. It not only allows for local, state and national educational communities to see the transformative work that occurs at the SOE, but it also helps ensure the financial sustainability of their efforts.

Bouvier Kelly was hired to help produce the 2019 issue of Transform from start to finish, handling the creative development, layout design and content generation. Working side-by-side with the SOE team, this issue came to life through interviews, photoshoots and collaborative brainstorms.

All four feature stories were written by Bouvier Kelly team members and the stories provided by contributing writers were edited to ensure the entire magazine featured a unified voice that matched the SOE brand. From stories about Greensboro’s diverse immigrant community to scholarships set up in honor of impactful educators, the 2019 issue of Transform is a showcase for all the good the SOE brings to the world of education.

Explore the pages of this annual publication and discover how the work of our faculty, students, and alumni is having an impact not only at UNC Greensboro, but in our community, nation, and world.

The Sage Mule

The Sage Mule

Creative Services Case Study

Overview

The Sage Mule is a locally owned bistro and bakery serving lunch and breakfast to the hungry folks in downtown Greensboro. It was started by a team who had spent years in the service industry, who were looking for a way to create a better work/life balance in the restaurant scene while filling a niche in the Greensboro dining scene. Serving an all-day menu of breakfast and lunch, The Sage Mule offers food that is both comforting and exciting, pairing classic go-to’s with a chef-driven twist.

The Challenge:

When Steve and Jan Gingher first approached Bouvier Kelly, their restaurant was still largely in the brainstorming phase. From a branding perspective, they knew what kind of food they would be serving, and what kind of atmosphere and experience they wanted to offer. And, of course, they had the name. Outside of that, however, we were thrilled to have a blank canvas on which to begin our creative process.

Starting with an exploration of the kinds of restaurants and places they hoped to emulate, we began constructing mood boards from which to find a direction. Would the restaurant be minimal and modern? Would it have a rustic, down-home feel? We explored many avenues of creative direction before landing on the right combination of rustic, playful and modern.

In addition to working with The Sage Mule team, we had the exciting opportunity to partner with the architectural firm with whom we share an office space: J Hyatt Hammond. Their team was already hard at work on designing The Sage Mule space, and we worked hand-in-hand with them to develop a brand color scheme that would be reflected in the restaurant’s décor. The blue, gold, pink and yellow colorways of our logo and typeface treatments would form the basis of the restaurant interior design, creating a wholly unified brand experience both in digital and physical formats.

The Execution

Once the exploratory period was finished and groundwork was laid, we took the initial assets and got to work building out the brand. We helped their team construct a website, social media platforms, menus and on-site signage. The result is a warm, inviting and playful restaurant that, since opening in late November 2019, has quickly become one of Greensboro’s favorite new restaurants. In addition to all the branding efforts, Bouvier Kelly also manages The Sage Mule’s social media presence, including Facebook, Instagram and ad campaigns on both platforms.

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