Regardless of topic or size, presentations can be stressful. From planning and creating content to perfecting your delivery, a lot of time and effort goes in to developing and executing a successful presentation. But how much effort do you put into deciding which presentation program is best to use? Not all platforms are created equal, so we analyzed four popular options so you can see what makes each of them unique (and which one may best fit your needs).

Microsoft PowerPoint

If you’ve given or sat through a presentation in your life, odds are you are familiar with the most popular presentation program, PowerPoint (PPT). A staple in both classrooms and offices, PPT’s straightforward, easy-to-use platform makes it a tried-and-true method of presenting. Its customizable interface provides a lot of creative freedom: you can customize your presentation down to the slide to better meet your topic or audience’s needs.

But perhaps the biggest reason that PPT is so popular is because it is compatible with both PCs and Macs, a feature that certainly comes in handy if you are presenting in a space other than your own office and are unsure of what technology will be available.

Good for: Content-heavy presentations or traditional audiences.
Avoid if: Your presentation needs to be shared with others. Larger PPT files often cannot be emailed, and if your recipient does not have the same version of PPT as you, everything from how the design appears to the ability to view images or videos can be affected.

Keynote

Keynote is likely every Apple product user’s dream. Its variety of built-in templates gives presentations a modern look in a very easy-to-use platform, and projects built here can easily be transferred between devices via iCloud (a feature that makes it easy to present on-the-go, or on another Apple product such as an iPhone or iPad). One of its strongest features is the ability to turn your presentation into anything from a YouTube video to a QuickTime slideshow with minimal hassle.

Good for: Crafting persuasive presentations. Keynote’s sleek and dynamic format makes content more digestible.
Avoid if: You’re not presenting on an Apple product. While you can export your slides into PPT or other PC-friendly software, there’s no guarantee everything will transfer over in its intended format.

Prezi

Prezi probably has the most “WOW” factors of all the presentation platforms on this list. It offers more unique design and distribution capabilities than PPT and Keynote, and its non-linear presentation is great for more creative, interactive demonstrations. Users can seamlessly integrate multimedia, PNGs and vector images constructed outside the web-based application. Prezi also makes it easy for multiple team members to access and contribute to the creation of the project. If you’re looking for a platform to create a story-driven presentation, this is a great option.

Good for: Presentations that require collaborative construction, storytelling and/or audience interaction.
Avoid if: You won’t have a reliable internet connection. Prezi is a web-based format and presentations can lose design quality and functionality with any disruption to internet connectivity.

Adobe InDesign

For the more design-driven presenters out there, Adobe InDesign is a great option for creating an engaging, visually stunning presentation. This platform allows users to easily manipulate presentation layouts because of the level of flexibility with components such as type, images, graphs and color. Users also can add interactive features such as movies, sound clips and cross references. For presenters looking to share design concepts or branding ideas, this platform likely aligns most with their goals.

Good for: Design-oriented presentations, larger or shareable projects or projects containing sensitive information (since it will be in PDF form you can password protect the documents).
Avoid if: You are unfamiliar with the platform and need to put something together fairly quickly—InDesign has a steep learning curve. Additionally, the need to present videos or sounds using Adobe PDF Interactive may cause issues if the device you are presenting on does not have that software installed.

At the end of the day, the success of your presentation won’t solely be determined by the platform you choose to use. But by taking the time to explore all your options, you can become better equipped to create something that will fit you and your audience’s needs.

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