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BKI Hot Takes: The Past, Present & Future of Black Friday

BKI Hot Takes: The Past, Present & Future of Black Friday

The origins of the term “Black Friday” are a bit murky. One common theory suggests it was named for the day’s ability to bring retail stores “into the black” for the year. Another competing narrative says that members of the local Philadelphia police department called...

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3 Essential Traits of a Strong Logo

3 Essential Traits of a Strong Logo

In the pursuit of a new logo, everybody wants a swoosh, golden arches, or mouse ears. But the fact of the matter is finding a single mark that does all that work for your brand isn’t the easiest thing in the world. It takes research, design exploration and a healthy...

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BKI Hot Takes: Six-Second Ads

BKI Hot Takes: Six-Second Ads

Well, it seems the inevitable has happened: advertising experts are now predicting that six-second ads will start gaining traction in traditional media in 2018. It’s safe to say our collective attention spans have finally reached an all-time low. And who can blame us,...

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How to Create a Marketing Budget

How to Create a Marketing Budget

Stop me if you’ve heard this one before: You’re pouring over facts and figures, trying to get next year’s marketing budget set, and your boss says, “So explain to me again why we need marketing?” Don’t worry, it happens to the best of us. Marketing is one of those...

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Search Marketing & Social Media Glossary

Search Marketing & Social Media Glossary

The worlds of search engine marketing (SEM) and social media are full of jargon and abbreviations that can make even savvy marketers scratch their heads. Whether you’re a business owner trying to understand your latest campaign or a digital marketing newbie looking to...

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3 Quick Facts About White Papers

3 Quick Facts About White Papers

White papers are being offered everywhere these days, but what exactly are they? And more importantly, are they worth your time? Well, white papers certainly can’t claim to be the flashiest form of content available, but they can offer some solid advantages to you as...

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How Packaging Affects Brand Perception [INFOGRAPHIC]

How Packaging Affects Brand Perception [INFOGRAPHIC]

We live in a world where almost every consumer has the camera and platform to share their opinions with the world. Armed with a smart phone and a Facebook account, consumers wield more power to influence brand perception than ever before. And while it might seem like...

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