BKI Blog
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Goodbye, Traditional Marketing; Hello, Tangible Marketing
For all the messages out there telling you traditional and print media aren’t dead, there are dozens more telling you they are. The shiny newness of digital can easily blind marketers to the value of the age-old tactics of traditional marketing — or as we’re now...
BKI Brand Study: A Tale of Two (Carhartt) Brands
Founded in 1889, in Dearborn, MI, Carhartt occupies a place in American culture few brands can lay claim to. On the one hand, they are a ubiquitous symbol of the working class, the favorite garment of farmhands, laborers and outdoor lovers. But they also play a major...
The 5 Pillars of a Successful Digital Ecosystem
The breakneck growth of digital technology over the past two decades has forever changed the marketing and advertising world. And while many traditional tactics like out-of-home advertising and print publications still have a viable place for many clients, there’s no...
The 7 Fundamentals of Brand Equity
What does brand equity mean? The simple answer is that it’s the value of a brand. But why is brand equity important and how do you build or measure it? Brand Equity is made up of seven key elements: awareness, reputation, differentiation, energy, relevance, loyalty...
How Do You Market an Illegal Product?
Regardless of your stance on cannabis and its associated uses, there’s no doubt the question of legalization has become a “when” rather than an “if.” Since California first introduced medical cannabis in 1996, states throughout the country have begun grappling with...
BKI Hot Takes: Negative Reviews Can Be Positive
If your brand has been around long enough, chances are you’ve experienced negative consumer feedback. Whether it was a low product rating or a scathing online review, it’s never fun to receive criticism. But negative feedback isn’t always a bad thing. In fact, when...
BKI Brand Study: How Patagonia Builds Brand Loyalty
In an era where positive news can seem hard to come by, and the smallest incident can severely harm a brand’s reputation, the importance of humble bragging is next-to-none. But how do you promote your company’s good deeds in a way that’s noticeable enough to build...
BKI Hot Takes: Just Say “No” to Passive Aggressive Marketing
We’ve all done it (or at least thought about it): Shared an off-the-cuff line in a brainstorming session that manages to be on-message and makes everyone laugh. Sure, it might be a little cheeky or off-color, but it’s just so funny! But when it reaches your audience,...
3 Ways to Maximize Your Holiday Marketing Efforts
Trying to capture some of that holiday spending for your business? Or maybe you’re concerned about cutting through the extra clutter? There are many factors—both good and bad—to contend with when marketing during the winter holidays. Here are three things to consider...
Bouvier Kelly is Hiring: Account Manager (Digital Focus)
The team at Bouvier Kelly is growing, and we're looking to fill an exciting new position that is a hybrid of sorts. The Account Manager (Digital Focus) will work primarily as the lead contact for a number of client accounts, helping to coordinate between the client...
BKI Hot Takes: Oatly’s Epic Marketing Fail
Every brand dreams of a marketing strategy that is creative and functional enough to help drive demand for their product or service. But what happens when your strategy is so effective and demand becomes so high that you actually run out of the thing you’re marketing?...
A Beginner’s Guide to Email Segmentation
When harnessed correctly, an email list can be one of your most powerful marketing tools. Not only is your list an intimate, direct way to communicate specific messages to your audience, it is something you can truly “own.” Platforms like Facebook and Instagram are...
3 Tips to Improve Banner Ad Campaigns
When done right, banner ads have the potential to increase traffic to your website and help you capture valuable leads or sales. In contrast to many other advertising platforms, they tend to be more affordable and measurable, too. But not all banner ads are...
Case Study: The New Madison Brand Audit & Website Redesign
Background Core Realty Holdings is a full-service real estate investment and advisory company based in Newport Beach, CA. They are a national brand, with properties in 5 states, including 4 properties in the Greensboro area of North Carolina. We were approached by CRH...
BKI Hot Takes: When Brands Respond to Natural Disasters
As the Carolinas begin to recover from the devastation Hurricane Florence left behind, people across the country are pitching in to help those affected, including many well-known brands. Airbnb, Anheuser-Bush and Lyft are just a few of the dozens of companies...
4 Reasons to Rethink Your Trade Show Approach
In today’s digitally-focused world, it may seem like there’s less value in a trade show than there used to be. Why should you spend precious resources on something that just doesn’t seem to hold a candle to your digital marketing efforts? If you’re no longer seeing...
3 Easy SEO Tactics You Can Implement Today
There is a lot about SEO that will always remain a mystery. Even for the most advanced SEO experts, a portion of what makes search engines tick will always be an educated guess. That’s because search engines like Google will never reveal the exact minutiae of how...
Announcing the Creative Catapult Program
With every graduating class, there is a new pool of talent that enters into the workforce. At Bouvier Kelly, we recognize that new talent breeds innovative thinking and inspiration for the future. We also recognize that breaking into the workforce for the first...
When Social Media & Public Relations Collide: Reputation Management
There’s no denying social media’s vital role in most brands’ marketing strategies. When used effectively, it can be a valuable tactic to develop a company’s voice, grow awareness for their products and interact with customers. If you’ve already laid the groundwork for...
Behind-the-Scenes: Video Production 101
Videos: You know you need them to improve your digital marketing strategy, but there’s no denying that they’re a little complex. Now that we’re firmly in the smart phone era, where nearly everyone has access to a high-quality video camera, it can be tempting to tackle...
4 Tips to Improve Your Slide Decks & Presentations
Whether you’re pitching your product to a new audience or leading a staff meeting, your slide deck is often the most important backup you’ve got. The content of your presentation means nothing if you lose your audience from the first slide. But how do you make it...
Case Study: Greensboro Science Center
Founded in 1957, the Greensboro Science Center (GSC) has created and maintained their reputation as an innovator. They use technology to bring a new joy and interest to museums by bringing together a science museum, zoological park and an aquarium—all at one central...
3 Things You Should Know About Micro Influencers
Over the last decade, social media has evolved from platforms meant to share family photos and funny memes to an ideal stomping ground for marketers and advertisers across the world. Because of this ever-changing landscape, there is an increasing amount of...
3 Ways to Improve Your Website Navigation
How many clicks before you give up on a website where it’s hard to find what you’re looking for? The goal of any website is to provide information to current and prospective customers, but if they can’t find it on your website, they’ll go elsewhere. So how can you...
Though the Greensboro Science Center might be closed right now, their team is still producing some unbelievably cute content. Check out Yodel the Oberhasli goat's first trip to their aquarium! #greensborostrong
Social distancing is a lot easier when you've got these furry colleagues to keep you company. We're staying busy (and safe) thanks to Zoom and @SlackHQ—we hope you all are staying safe out there, too! #remotework #dogsofbki #washyourhands #donttouchyourface
We've spent the last few months exploring some of the ways #B2B brands can tackle their marketing challenges. And whether you're in a B2B or B2C field yourself, you can learn something from the subtle, strategic ways of the B2B marketer.