BKI Blog
LATEST POSTS
BKI Hot Takes: Just Say “No” to Passive Aggressive Marketing
We’ve all done it (or at least thought about it): Shared an off-the-cuff line in a brainstorming session that manages to be on-message and makes everyone laugh. Sure, it might be a little cheeky or off-color, but it’s just so funny! But when it reaches your audience,...
3 Ways to Maximize Your Holiday Marketing Efforts
Trying to capture some of that holiday spending for your business? Or maybe you’re concerned about cutting through the extra clutter? There are many factors—both good and bad—to contend with when marketing during the winter holidays. Here are three things to consider...
Bouvier Kelly is Hiring: Account Manager (Digital Focus)
The team at Bouvier Kelly is growing, and we're looking to fill an exciting new position that is a hybrid of sorts. The Account Manager (Digital Focus) will work primarily as the lead contact for a number of client accounts, helping to coordinate between the client...
BKI Hot Takes: Oatly’s Epic Marketing Fail
Every brand dreams of a marketing strategy that is creative and functional enough to help drive demand for their product or service. But what happens when your strategy is so effective and demand becomes so high that you actually run out of the thing you’re marketing?...
A Beginner’s Guide to Email Segmentation
When harnessed correctly, an email list can be one of your most powerful marketing tools. Not only is your list an intimate, direct way to communicate specific messages to your audience, it is something you can truly “own.” Platforms like Facebook and Instagram are...
3 Tips to Improve Banner Ad Campaigns
When done right, banner ads have the potential to increase traffic to your website and help you capture valuable leads or sales. In contrast to many other advertising platforms, they tend to be more affordable and measurable, too. But not all banner ads are...
Case Study: The New Madison Brand Audit & Website Redesign
Background Core Realty Holdings is a full-service real estate investment and advisory company based in Newport Beach, CA. They are a national brand, with properties in 5 states, including 4 properties in the Greensboro area of North Carolina. We were approached by CRH...
BKI Hot Takes: When Brands Respond to Natural Disasters
As the Carolinas begin to recover from the devastation Hurricane Florence left behind, people across the country are pitching in to help those affected, including many well-known brands. Airbnb, Anheuser-Bush and Lyft are just a few of the dozens of companies...
4 Reasons to Rethink Your Trade Show Approach
In today’s digitally-focused world, it may seem like there’s less value in a trade show than there used to be. Why should you spend precious resources on something that just doesn’t seem to hold a candle to your digital marketing efforts? If you’re no longer seeing...
3 Easy SEO Tactics You Can Implement Today
There is a lot about SEO that will always remain a mystery. Even for the most advanced SEO experts, a portion of what makes search engines tick will always be an educated guess. That’s because search engines like Google will never reveal the exact minutiae of how...
Announcing the Creative Catapult Program
With every graduating class, there is a new pool of talent that enters into the workforce. At Bouvier Kelly, we recognize that new talent breeds innovative thinking and inspiration for the future. We also recognize that breaking into the workforce for the first...
When Social Media & Public Relations Collide: Reputation Management
There’s no denying social media’s vital role in most brands’ marketing strategies. When used effectively, it can be a valuable tactic to develop a company’s voice, grow awareness for their products and interact with customers. If you’ve already laid the groundwork for...
Behind-the-Scenes: Video Production 101
Videos: You know you need them to improve your digital marketing strategy, but there’s no denying that they’re a little complex. Now that we’re firmly in the smart phone era, where nearly everyone has access to a high-quality video camera, it can be tempting to tackle...
4 Tips to Improve Your Slide Decks & Presentations
Whether you’re pitching your product to a new audience or leading a staff meeting, your slide deck is often the most important backup you’ve got. The content of your presentation means nothing if you lose your audience from the first slide. But how do you make it...
Case Study: Greensboro Science Center
Founded in 1957, the Greensboro Science Center (GSC) has created and maintained their reputation as an innovator. They use technology to bring a new joy and interest to museums by bringing together a science museum, zoological park and an aquarium—all at one central...
3 Things You Should Know About Micro Influencers
Over the last decade, social media has evolved from platforms meant to share family photos and funny memes to an ideal stomping ground for marketers and advertisers across the world. Because of this ever-changing landscape, there is an increasing amount of...
3 Ways to Improve Your Website Navigation
How many clicks before you give up on a website where it’s hard to find what you’re looking for? The goal of any website is to provide information to current and prospective customers, but if they can’t find it on your website, they’ll go elsewhere. So how can you...
Case Study: Pinehurst CVB Campaign
Known throughout the country as the Home of American Golf, Pinehurst (and its surrounding communities, Southern Pines and Aberdeen) boasts 40 distinct golf courses in a 15-mile radius. Designed by some of the most renowned golf architects in the business, the courses...
Results You Can Touch: The Continued Success of Print Media Advertising
There’s no question that digital media is pretty well-ingrained in our culture, leaving many to doubt or dismiss the efficacy of print advertising. But as you’ll see below, print media is still capable of delivering an impact that can be difficult to achieve...
BKI Hot Takes: Bud Light’s “Masterful” Response
Every once in a while, a brand finds itself shoved into the spotlight—whether they asked for it or not. Sometimes it’s in a positive way: like when Wendy’s turned publicity into free marketing with #NuggsForCarter. Sometimes, not so much: remember Crockpot’s recent...
Bouvier Kelly is Hiring: Art Director
Bouvier Kelly is hiring: We're looking to add an Art Director with high-powered creativity and some serious design chops. Our perfect candidate will have a few seasons of agency experience and can execute outstanding work in any medium (digital, video, social,...
BKI Highlight Reel: Our Favorite (Recent) Videos
If a photo is worth 1,000 words, then a video must be worth near 1 million. In sometimes as little as 15 seconds, a video can do the work of an entire blog post or white paper. It can explain the unexplainable or bring life to what you might’ve thought was a drab...
Case Study: High Point Police Department Recruiting Campaign
While the city of High Point is investing in long-term growth opportunities, it has not been immune to the struggles that many urban communities are facing: low economic growth, high crime rates and an uncertain future as the city’s key revenue generator—the High...
Find Your (Social) Voice with Conversation Mapping
Back when social media was first taking the business world by storm, many clients came to us with understandable questions: Do we need to be on Facebook? What about Twitter? It was reasonable to approach these new platforms with apprehension or reticence—they...
When most people talk about #PPC, they're usually talking about #googleads. We skim the surface of this powerful, complex tool in our latest blog post. Is it right for your marketing mix?
A Beginner's Guide to Google Ads | Bouvier Kelly
www.bouvierkelly.com
A Beginner’s Guide to Google Ads Nov 15, 2019 When it comes to building a solid digital marketing strategy for a client, PPC (pay-per-click) campaigns are a tactic that is always on our “considere...Whether your campaign is in the Awareness, Consideration or Decision phase, your KPIs should line up with your tactics.
For those visual-style learners out there, we created a printer-worthy infographic to help you keep these aligned. Keep it on hand the next time you’re planning your next marketing blitz.
From targeted audience lists to diverse placement strategies, trade publisher platforms can be an indispensable tool for any #B2B campaign.
Trade Publisher Platforms and B2B Advertising | Bouvier Kelly
www.bouvierkelly.com
Integrating the resources and data of your trade industry partners into a B2B advertising strategy is a smart way to maximize any campaign. We look at opportunities both digital and traditional to hel...What are your campaign's Key Performance Indicators (KPIs)? Make sure yours are mapped to the right phase of the Buyer's Journey you're targeting — otherwise you might be measuring irrelevant metrics. #infographic #marketing
The general philosophy of #B2BAdvertising is not all that different from B2C Advertising. It's all about knowing your audience, understanding their pain points and plotting their course as they navigate the "buyer's journey."
3 Key Factors to Improve Your B2B Advertising | Bouvier Kelly
www.bouvierkelly.com
The general philosophy of B2B Advertising is not all that different from B2C Advertising. By examining and planning your efforts around 3 key factors, you can invigorate your brand in the B2B space.