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The 7 Fundamentals of Brand Equity

The 7 Fundamentals of Brand Equity

What does brand equity mean? The simple answer is that it’s the value of a brand. But why is brand equity important and how do you build or measure it? Brand Equity is made up of seven key elements: awareness, reputation, differentiation, energy, relevance, loyalty...

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How Do You Market an Illegal Product?

How Do You Market an Illegal Product?

Regardless of your stance on cannabis and its associated uses, there’s no doubt the question of legalization has become a “when” rather than an “if.” Since California first introduced medical cannabis in 1996, states throughout the country have begun grappling with...

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A Beginner’s Guide to Email Segmentation

A Beginner’s Guide to Email Segmentation

When harnessed correctly, an email list can be one of your most powerful marketing tools. Not only is your list an intimate, direct way to communicate specific messages to your audience, it is something you can truly “own.” Platforms like Facebook and Instagram are...

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3 Tips to Improve Banner Ad Campaigns

3 Tips to Improve Banner Ad Campaigns

  When done right, banner ads have the potential to increase traffic to your website and help you capture valuable leads or sales. In contrast to many other advertising platforms, they tend to be more affordable and measurable, too. But not all banner ads are...

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Announcing the Creative Catapult Program

Announcing the Creative Catapult Program

  With every graduating class, there is a new pool of talent that enters into the workforce. At Bouvier Kelly, we recognize that new talent breeds innovative thinking and inspiration for the future. We also recognize that breaking into the workforce for the first...

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Behind-the-Scenes: Video Production 101

Behind-the-Scenes: Video Production 101

Videos: You know you need them to improve your digital marketing strategy, but there’s no denying that they’re a little complex. Now that we’re firmly in the smart phone era, where nearly everyone has access to a high-quality video camera, it can be tempting to tackle...

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4 Tips to Improve Your Slide Decks & Presentations

4 Tips to Improve Your Slide Decks & Presentations

Whether you’re pitching your product to a new audience or leading a staff meeting, your slide deck is often the most important backup you’ve got. The content of your presentation means nothing if you lose your audience from the first slide. But how do you make it...

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3 Things You Should Know About Micro Influencers

3 Things You Should Know About Micro Influencers

  Over the last decade, social media has evolved from platforms meant to share family photos and funny memes to an ideal stomping ground for marketers and advertisers across the world. Because of this ever-changing landscape, there is an increasing amount of...

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3 Ways to Improve Your Website Navigation

3 Ways to Improve Your Website Navigation

How many clicks before you give up on a website where it’s hard to find what you’re looking for? The goal of any website is to provide information to current and prospective customers, but if they can’t find it on your website, they’ll go elsewhere. So how can you...

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LATEST SOCIAL POSTS
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Virtual happy hour, don’t mind if we do! 🍺🥃🍵 #Zoom #ZoomLife ... See MoreSee Less

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2 weeks ago

Bouvier Kelly, Inc.

Though the Greensboro Science Center might be closed right now, their team is still producing some unbelievably cute content. Check out Yodel the Oberhasli goat's first trip to their aquarium! #greensborostrong ... See MoreSee Less

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3 weeks ago

Bouvier Kelly, Inc.

Social distancing is a lot easier when you've got these furry colleagues to keep you company. We're staying busy (and safe) thanks to Zoom and @SlackHQ—we hope you all are staying safe out there, too! #remotework #dogsofbki #washyourhands #donttouchyourface ... See MoreSee Less

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4 weeks ago

Bouvier Kelly, Inc.

A great day on set filming new spots for @neesesausage! ... See MoreSee Less

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