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Defining Your Campaign Key Performance Indicators (KPIs)
At the start of any campaign, it’s critical to outline what kinds of metrics are most important to establish your definition of “success.” That definition will vary quite a bit, depending on the size, scope and goals of your campaign. But by making a clear distinction...
3 Key Factors to Improve Your B2B Advertising
The general approach to B2B advertising is not all that different from B2C advertising. The fundamentals are the same: Know your customers and develop buyer personas Know their pain points and solve their problems Understand the buyer’s journey and sales cycle The...
Infographic: The Key Elements of a Well-Built Website
A few months ago, we put together a comprehensive list of our well-built website must-haves. If you haven't seen that yet, we definitely recommend you check it out when you have some time to dive in. But for those of who prefer a show-don't-tell method (which, really,...
Debunking 4 Common PR Myths
Despite the significant role Public Relations can play in maximizing a brand’s reach and potential, the practice as a whole is still widely misunderstood. To help clear the air and paint a more accurate portrait of modern-day PR, we’re exposing a few of the most...
3 Ways to Make Your Trade Show Booth Stand Out
For many companies, it’s time to start preparing for the fall trade show season. Now is a great time to confront that perennial question: do we redo the entire booth this year or just make do? If you do decide to update your booth, we have a couple quick tips on...
Case Study: The New Madison at Adams Farm SEO & PPC Campaign
The New Madison at Adams Farm is an apartment community just 15 minutes from our HQ in Greensboro, North Carolina. After our major creative overhaul of their brand (learn more about that here), our next step was to begin a concerted effort at driving more targeted...
What is Native Advertising?
In today’s digital advertising world, there are a lot of ways to share a message or generate clicks across the web. If you’ve dabbled in any digital advertising efforts in the last few years, you may have heard the term “native advertising” thrown around. In fact, you...
Case Study: McDonald’s Buy 1 Share 1 Program
There is a staggering food gap among children in central North Carolina, especially during the summer months when school is not in session and they do not have access to free or reduced breakfast and lunches. With 1 in 4 children suffering from food insecurity in the...
Building a New Vocabulary for Media Planning
Effective collaboration between teams is key to effective marketing. Sales and marketing; agencies and clients; agencies and other agencies— and creative and media are no exception. Sometimes that can be a challenge both logistically and mentally for the parties...
5 Key Elements of a Well-Built Website
A brand’s website is ground zero for all its digital activity. It’s where the brand can sell products, convey key marketing messages and collect contact information from interested customers. It also provides a platform to inform and educate customers with blog posts,...
Brand Study: How Less is More at The Masters
As marketers, we constantly hear about the importance of adaptation. How it’s “crucial to keep up with the times” or, “if your brand isn’t evolving to meet the needs of your consumer, they’ll find one that is.”With this constant focus on growth and enhancement, we...
How to Maximize Your Trade Show Appearance
So your team has decided that a particular trade show or conference is right for you. But now you have to decide if you want to be more than an attendee or exhibitor. Should you take advantage of any sponsorship opportunities? And if you do, how can you best leverage...
Choosing the Right Presentation Platform
Regardless of topic or size, presentations can be stressful. From planning and creating content to perfecting your delivery, a lot of time and effort goes in to developing and executing a successful presentation. But how much effort do you put into deciding which...
Improving User Experience (UX) Through Accessibility
Note: We’re marketers — not lawyers. If you have specific questions concerning ADA compliance and how to avoid legal issues therein, please consult a licensed legal expert.When it comes to user experience (UX), we tend to think of the things that are immediately...
Goodbye, Traditional Marketing; Hello, Tangible Marketing
For all the messages out there telling you traditional and print media aren’t dead, there are dozens more telling you they are. The shiny newness of digital can easily blind marketers to the value of the age-old tactics of traditional marketing — or as we’re now...
BKI Brand Study: A Tale of Two (Carhartt) Brands
Founded in 1889, in Dearborn, MI, Carhartt occupies a place in American culture few brands can lay claim to. On the one hand, they are a ubiquitous symbol of the working class, the favorite garment of farmhands, laborers and outdoor lovers. But they also play a major...
The 5 Pillars of a Successful Digital Ecosystem
The breakneck growth of digital technology over the past two decades has forever changed the marketing and advertising world. And while many traditional tactics like out-of-home advertising and print publications still have a viable place for many clients, there’s no...
The 7 Fundamentals of Brand Equity
What does brand equity mean? The simple answer is that it’s the value of a brand. But why is brand equity important and how do you build or measure it? Brand Equity is made up of seven key elements: awareness, reputation, differentiation, energy, relevance, loyalty...
How Do You Market an Illegal Product?
Regardless of your stance on cannabis and its associated uses, there’s no doubt the question of legalization has become a “when” rather than an “if.” Since California first introduced medical cannabis in 1996, states throughout the country have begun grappling with...
BKI Hot Takes: Negative Reviews Can Be Positive
If your brand has been around long enough, chances are you’ve experienced negative consumer feedback. Whether it was a low product rating or a scathing online review, it’s never fun to receive criticism. But negative feedback isn’t always a bad thing. In fact, when...
BKI Brand Study: How Patagonia Builds Brand Loyalty
In an era where positive news can seem hard to come by, and the smallest incident can severely harm a brand’s reputation, the importance of humble bragging is next-to-none. But how do you promote your company’s good deeds in a way that’s noticeable enough to build...
BKI Hot Takes: Just Say “No” to Passive Aggressive Marketing
We’ve all done it (or at least thought about it): Shared an off-the-cuff line in a brainstorming session that manages to be on-message and makes everyone laugh. Sure, it might be a little cheeky or off-color, but it’s just so funny! But when it reaches your audience,...
3 Ways to Maximize Your Holiday Marketing Efforts
Trying to capture some of that holiday spending for your business? Or maybe you’re concerned about cutting through the extra clutter? There are many factors—both good and bad—to contend with when marketing during the winter holidays. Here are three things to consider...
Bouvier Kelly is Hiring: Account Manager (Digital Focus)
The team at Bouvier Kelly is growing, and we're looking to fill an exciting new position that is a hybrid of sorts. The Account Manager (Digital Focus) will work primarily as the lead contact for a number of client accounts, helping to coordinate between the client...
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Ad Frequency: Don’t Be a Nag | Bouvier Kelly
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Repetition may aid retention, but too much repetition can get annoying. In the case of ad frequency, it’s important to find that balance between ensuring you make an impression and trying to keep th...
What's New About Google Analytics 4 and Why You Should Upgrade
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As Google continues to make changes and updates, making sure you have the latest information is key. Here's what Google Analytics 4 has to offer.
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PART: Business 40 Closure PR Campaign | Bouvier Kelly
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PART: Business 40 Closure PR Campaign Late in the fall of 2018, the closing of a section of Business 40 had commuters anxiously awaiting to see the impact the construction would have on their drive to...
Brand Positioning: Differentiate Your Brand | Bouvier Kelly
www.bouvierkelly.com
We can’t manage other people’s internet connections or background distractions, but as we gain more experience and gather knowledge from the teams that have already been doing this for years, we c...