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Debunking 4 Common PR Myths

Debunking 4 Common PR Myths

Despite the significant role Public Relations can play in maximizing a brand’s reach and potential, the practice as a whole is still widely misunderstood. To help clear the air and paint a more accurate portrait of modern-day PR, we’re exposing a few of the most...

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3 Ways to Make Your Trade Show Booth Stand Out

3 Ways to Make Your Trade Show Booth Stand Out

For many companies, it’s time to start preparing for the fall trade show season. Now is a great time to confront that perennial question: do we redo the entire booth this year or just make do? If you do decide to update your booth, we have a couple quick tips on...

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What is Native Advertising?

What is Native Advertising?

In today’s digital advertising world, there are a lot of ways to share a message or generate clicks across the web. If you’ve dabbled in any digital advertising efforts in the last few years, you may have heard the term “native advertising” thrown around. In fact, you...

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Case Study: McDonald’s Buy 1 Share 1 Program

Case Study: McDonald’s Buy 1 Share 1 Program

There is a staggering food gap among children in central North Carolina, especially during the summer months when school is not in session and they do not have access to free or reduced breakfast and lunches. With 1 in 4 children suffering from food insecurity in the...

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Building a New Vocabulary for Media Planning

Building a New Vocabulary for Media Planning

Effective collaboration between teams is key to effective marketing. Sales and marketing; agencies and clients; agencies and other agencies— and creative and media are no exception. Sometimes that can be a challenge both logistically and mentally for the parties...

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5 Key Elements of a Well-Built Website

5 Key Elements of a Well-Built Website

A brand’s website is ground zero for all its digital activity. It’s where the brand can sell products, convey key marketing messages and collect contact information from interested customers. It also provides a platform to inform and educate customers with blog posts,...

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Choosing the Right Presentation Platform

Choosing the Right Presentation Platform

Regardless of topic or size, presentations can be stressful. From planning and creating content to perfecting your delivery, a lot of time and effort goes in to developing and executing a successful presentation. But how much effort do you put into deciding which...

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The 7 Fundamentals of Brand Equity

The 7 Fundamentals of Brand Equity

What does brand equity mean? The simple answer is that it’s the value of a brand. But why is brand equity important and how do you build or measure it? Brand Equity is made up of seven key elements: awareness, reputation, differentiation, energy, relevance, loyalty...

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How Do You Market an Illegal Product?

How Do You Market an Illegal Product?

Regardless of your stance on cannabis and its associated uses, there’s no doubt the question of legalization has become a “when” rather than an “if.” Since California first introduced medical cannabis in 1996, states throughout the country have begun grappling with...

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A Beginner’s Guide to Email Segmentation

A Beginner’s Guide to Email Segmentation

When harnessed correctly, an email list can be one of your most powerful marketing tools. Not only is your list an intimate, direct way to communicate specific messages to your audience, it is something you can truly “own.” Platforms like Facebook and Instagram are...

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3 Tips to Improve Banner Ad Campaigns

3 Tips to Improve Banner Ad Campaigns

  When done right, banner ads have the potential to increase traffic to your website and help you capture valuable leads or sales. In contrast to many other advertising platforms, they tend to be more affordable and measurable, too. But not all banner ads are...

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55 minutes ago

Bouvier Kelly, Inc.

Always a great day when we can get out of the office and spend time on set filming the latest Neese’s Sausage campaign! ... See MoreSee Less

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4 months ago

Bouvier Kelly, Inc.

As a tried and true #marketing tactic, many #brands still see great returns from investing in direct mail. Read more about it in our blog post "3 Statistics That Will Make You Rethink Direct Mail". #directmail #business ... See MoreSee Less

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8 months ago

Bouvier Kelly, Inc.

Virtual happy hour, don’t mind if we do! 🍺🥃🍵 #Zoom #ZoomLife ... See MoreSee Less

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8 months ago

Bouvier Kelly, Inc.

Though the Greensboro Science Center might be closed right now, their team is still producing some unbelievably cute content. Check out Yodel the Oberhasli goat's first trip to their aquarium! #greensborostrong ... See MoreSee Less

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