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Latest from the minds of BKI



5 Key Elements of a Well-Built Website

A brand’s website is ground zero for all its digital activity. It’s where the brand can sell products, convey key marketing messages and collect contact information from interested customers. It also provides a platform to inform and educate customers with blog posts,...

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Choosing the Right Presentation Platform

Regardless of topic or size, presentations can be stressful. From planning and creating content to perfecting your delivery, a lot of time and effort goes in to developing and executing a successful presentation. But how much effort do you put into deciding which...

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The 7 Fundamentals of Brand Equity

What does brand equity mean? The simple answer is that it’s the value of a brand. But why is brand equity important and how do you build or measure it? Brand Equity is made up of seven key elements: awareness, reputation, differentiation, energy, relevance, loyalty...

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How Do You Market an Illegal Product?

Regardless of your stance on cannabis and its associated uses, there’s no doubt the question of legalization has become a “when” rather than an “if.” Since California first introduced medical cannabis in 1996, states throughout the country have begun grappling with...

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It's no secret that Neese's makes the best sausage around. But have you ever given their Liver Pudding a try? We put together this spot to show off all the ways you can enjoy this southern delicacy! ... See MoreSee Less

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