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Marketing Insider: Lesley Thompson
For this edition of Marketing Insider, we interviewed Lesley Thompson, our Integrated Media Director. As the conversation jumped from Nielsen ratings to negotiation, it was a pleasure to learn more about how the media landscape has changed throughout Lesley’s career....
What Is the Clubhouse App?
The Clubhouse App has taken the social media world by storm recently. In this article we will explain the latest social media platform, and what makes it special. What is Clubhouse? Clubhouse is a new type of network that is audio-based, enabling its users to talk,...
Brand Positioning: Differentiate Your Brand
Positioning is a key factor in defining and differentiating your brand. Even if, like us, you don’t specialize in a specific industry or product, there is still some fundamental idea that you can position your brand to own in the hearts and minds of your audience....
Prepare to Lose Third-Party Cookies
If you’ve been keeping up with digital marketing news, you may already know about the so-called “death of third-party cookies”. Though the biggest change won’t occur until 2022, we’re already shifting strategies to prepare. If you’re looking to get up to speed or just...
Marketing Insider: Donnie Turlington
For our latest Marketing Insider, we interviewed our very own Donnie Turlington, Director of Strategic Communications, to get the scoop on his role with Bouvier Kelly and what Strategic Communications really means for a brand. Bouvier Kelly: In your own words, how...
A Family of Followers
The coronavirus pandemic has changed the way online audiences consume content. Comscore, which uses data science and advanced insights to evaluate media consumption, recently reported that audiences are engaging in digital content at a clip that is 31 percent higher...
Make Your Virtual Presentation a Sensation
Due to the reduction in face-to-face meetings, business has quickly become more reliant on virtual communication. With these changes come technical challenges and a new set of issues to troubleshoot. Here are some tips and tricks (also available as an...
4 Quick Tips to Boost Virtual Engagement
We can’t manage other people’s internet connections or background distractions, but as we gain more experience and gather knowledge from the teams that have already been doing this for years, we can boost engagement and find the technology and formats that work best....
Actions Speak Louder Than Words
Actions speak louder than words. That’s a phrase we’ve all heard. It was probably first uttered to us by a parent or teacher when they were suggesting that it was not good enough to say you were sorry, you had to show true remorse. The meaning behind that phrase...
Marketing Insider: Pete Parsells
Last week our team had the pleasure of kicking off our new series of Insider Interviews with Pete Parsells, our President and CEO. Through these interviews, we will cover issues surrounding the marketing world right now and how businesses can tackle them. Pete offered...
The Power of a YouTube Video Ad Campaign
YouTube has more than two billion active users, making it the second most popular social media platform just behind Facebook. Videos have the ability to communicate through text, image, and sound making them engaging to a larger audience and highly valuable for...
Ad Frequency: Don’t Be a Nag
Repetition may aid retention, but too much repetition can get annoying. In the case of advertising frequency, it’s important to find that balance between ensuring you make an impression and trying to keep that a good impression. When deciding what your...
Intro to Brand Architecture
The process of developing or honing your brand architecture can be a rabbit hole, so we’re going to start with the basics and help you decide if you can benefit. What is brand architecture? Also referred to as brand structure, brand hierarchy or brand...
Email Marketing in 3 Steps
Whether you’re starting from scratch or just looking to refresh, we’ve gathered the info you need to begin building an email marketing campaign. Step 1 - Foundation Before you start any digital marketing, make sure that your whole “ecosystem” is operational....
3 Steps to Starting Account-Based Marketing (ABM)
ABM is exactly what it sounds like: an approach to B2B marketing which targets a smaller segment of your audience with personalized messaging. It can be a great complement to broader marketing tactics and an effective way to give your sales team additional support...
A Beginner’s Guide to #Hashtags
The hashtag is one of the most defining symbols of the social media era. Alongside the Like button, the ubiquitous hashtag has played a leading role in the ways social media has transformed our world. From the commercial to the political, from the comical to the...
How to Build a B2B Public Relations Strategy
Traditional public relations (PR) tactics are often created with an eye towards a consumer audience, but a B2B PR plan can be equally effective when assessing your business strategies and goals. Check out 5 key elements to building a sound B2B PR strategy: Step One:...
Crafting a B2B Social Media Strategy
Over the past decade, social media has evolved from a little-understood novelty into a global phenomenon. It might seem, however, to be a space only for consumer-facing brands with flashy products or messages. But with the right strategy, any B2B brand can embrace and...
4 Social Media Trends to Watch Out for in 2020
The new year is upon us, bringing the start of not just the calendar year but a whole new decade. It’s undeniable that the last 10 years brought about changes in the marketing world that we’ll be adapting to for years to come. It would’ve been hard to imagine back in...
3 Statistics That Will Make You Rethink Direct Mail
The next time you check your mailbox, look and see how much of what you received is marketing mail—it’s a lot, right? So it probably won’t surprise you to learn that around 58% of the mail Americans receive has a clear marketing goal (Source: USPS). That volume may...
Infographic: Build Your B2B Advertising Strategy
We wish we could share our Media Department's planning spreadsheets—they really are a thing of beauty. By meticulously laying out every piece of a campaign's puzzle, our team is able to visualize both the granular and top-level details. They put this level of detail...
A Beginner’s Guide to Google Ads
When it comes to building a solid digital marketing strategy for a client, PPC (pay-per-click) campaigns are a tactic that is always on our “considered” list. Google Ads is perhaps the best known PPC platform, so we’re taking a look at how you can take advantage of...
Infographic: Key Performance Indicators
Last month, we outlined some of the Key Performance Indicators (KPIs) to watch for any campaign you run. Whether your campaign is in the Awareness, Consideration or Decision phase, your KPIs should line up with your tactics. For those visual-style learners out there,...
Trade Publisher Platforms: The Foundations of a B2B Advertising Campaign
As discussed in a previous post, trade publishers have the access to subscriber data and industry research to help build the fundamentals of a B2B advertising strategy. Typically, these publishers and their platforms — which include their printed publications and...
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Ad Frequency: Don’t Be a Nag | Bouvier Kelly
www.bouvierkelly.com
Repetition may aid retention, but too much repetition can get annoying. In the case of ad frequency, it’s important to find that balance between ensuring you make an impression and trying to keep th...
What's New About Google Analytics 4 and Why You Should Upgrade
www.inc.com
As Google continues to make changes and updates, making sure you have the latest information is key. Here's what Google Analytics 4 has to offer.
www.bouvierkelly.com
PART: Business 40 Closure PR Campaign | Bouvier Kelly
www.bouvierkelly.com
PART: Business 40 Closure PR Campaign Late in the fall of 2018, the closing of a section of Business 40 had commuters anxiously awaiting to see the impact the construction would have on their drive to...
Brand Positioning: Differentiate Your Brand | Bouvier Kelly
www.bouvierkelly.com
We can’t manage other people’s internet connections or background distractions, but as we gain more experience and gather knowledge from the teams that have already been doing this for years, we c...