News & Blog
Latest from the minds of BKILATEST POSTS
LATEST POSTS
Goodbye, Traditional Marketing; Hello, Tangible Marketing
For all the messages out there telling you traditional and print media aren’t dead, there are dozens more telling you they are. The shiny newness of digital can easily blind marketers to the value of the age-old tactics of traditional marketing — or as we’re now...
read more
BKI Brand Study: A Tale of Two (Carhartt) Brands
Founded in 1889, in Dearborn, MI, Carhartt occupies a place in American culture few brands can lay claim to. On the one hand, they are a ubiquitous symbol of the working class, the favorite garment of farmhands, laborers and outdoor lovers. But they also play a major...
read more
The 5 Pillars of a Successful Digital Ecosystem
The breakneck growth of digital technology over the past two decades has forever changed the marketing and advertising world. And while many traditional tactics like out-of-home advertising and print publications still have a viable place for many clients, there’s no...
read more
The 7 Fundamentals of Brand Equity
What does brand equity mean? The simple answer is that it’s the value of a brand. But why is brand equity important and how do you build or measure it? Brand Equity is made up of seven key elements: awareness, reputation, differentiation, energy, relevance, loyalty...
read more
How Do You Market an Illegal Product?
Regardless of your stance on cannabis and its associated uses, there’s no doubt the question of legalization has become a “when” rather than an “if.” Since California first introduced medical cannabis in 1996, states throughout the country have begun grappling with...
read more
BKI Hot Takes: Negative Reviews Can Be Positive
If your brand has been around long enough, chances are you’ve experienced negative consumer feedback. Whether it was a low product rating or a scathing online review, it’s never fun to receive criticism. But negative feedback isn’t always a bad thing. In fact, when...
read more
BKI Brand Study: How Patagonia Builds Brand Loyalty
In an era where positive news can seem hard to come by, and the smallest incident can severely harm a brand’s reputation, the importance of humble bragging is next-to-none. But how do you promote your company’s good deeds in a way that’s noticeable enough to build...
read more
BKI Hot Takes: Just Say “No” to Passive Aggressive Marketing
We’ve all done it (or at least thought about it): Shared an off-the-cuff line in a brainstorming session that manages to be on-message and makes everyone laugh. Sure, it might be a little cheeky or off-color, but it’s just so funny! But when it reaches your audience,...
read more
3 Ways to Maximize Your Holiday Marketing Efforts
Trying to capture some of that holiday spending for your business? Or maybe you’re concerned about cutting through the extra clutter? There are many factors—both good and bad—to contend with when marketing during the winter holidays. Here are three things to consider...
read more
Bouvier Kelly is Hiring: Account Manager (Digital Focus)
The team at Bouvier Kelly is growing, and we're looking to fill an exciting new position that is a hybrid of sorts. The Account Manager (Digital Focus) will work primarily as the lead contact for a number of client accounts, helping to coordinate between the client...
read more
BKI Hot Takes: Oatly’s Epic Marketing Fail
Every brand dreams of a marketing strategy that is creative and functional enough to help drive demand for their product or service. But what happens when your strategy is so effective and demand becomes so high that you actually run out of the thing you’re marketing?...
read more
A Beginner’s Guide to Email Segmentation
When harnessed correctly, an email list can be one of your most powerful marketing tools. Not only is your list an intimate, direct way to communicate specific messages to your audience, it is something you can truly “own.” Platforms like Facebook and Instagram are...
read moreGo behind the scenes of the video production process and learn just how much goes into each and every project we work on! #Video #Marketing
Behind the Scenes: Video Production 101 | Bouvier Kelly
bouvierkelly.com
Captivating videos are a critical part of any modern marketing strategy. But now that we've all got HQ video capture devices (i.e. smart phones), can't we all just make our own? Let's take a look at a...When 15 members of the Get Back Up Today #TeamUP descended on Raleigh, NC, for a weekend of races and team-building, we only had 48 hours to capture some video magic. Check out all the great moments and stories we documented in that window.
Case Study: Get Back UP Today 2018 Video Campaign
bouvierkelly.com
The various members of TeamUP represent virtually every corner of the United States. So when it came time to update the existing Get Back UP Today video library with a fresh take and look, we only had...Learn how platforms like Google Ads can supercharge your #digitalmarketing efforts, generate brand awareness and foster qualified leads with our free eBook download!
Free Download: A Quick Look at PPC (eBook)
bouvierkelly.com
Another common marketing acronym, PPC advertising has the same aim as SEO (to drive more online traffic and conversions) but with a paid component. But the world of Google Ads is complex, so our lates...Downtowns across the US have seen a resurgence over the past decade. Check out how we worked alongside Burlington, NC, to brand the city's efforts at showcasing all its activity, charm and potential.
Case Study: Downtown Burlington Brand Launch
bouvierkelly.com
See how we helped downtown Burlington, NC, develop a new look and voice for their community to help energize its citizens and potential investors.The best #publicrelations pros know just how intertwined social media and PR have become. Take a look at how the two tactics work in harmony in today's digital landscape.
When Social Media & Public Relations Collide: Brand Management
bouvierkelly.com
If you've already laid the groundwork for a Public Relations and Brand Management plan that doesn't include social media, you're missing out on a powerful way to monitor and engage with your audience.