News & Blog

Latest from the minds of BKI
 

LATEST POSTS

LATEST POSTS

The 7 Fundamentals of Brand Equity

What does brand equity mean? The simple answer is that it’s the value of a brand. But why is brand equity important and how do you build or measure it? Brand Equity is made up of seven key elements: awareness, reputation, differentiation, energy, relevance, loyalty...

read more

How Do You Market an Illegal Product?

Regardless of your stance on cannabis and its associated uses, there’s no doubt the question of legalization has become a “when” rather than an “if.” Since California first introduced medical cannabis in 1996, states throughout the country have begun grappling with...

read more

A Beginner’s Guide to Email Segmentation

When harnessed correctly, an email list can be one of your most powerful marketing tools. Not only is your list an intimate, direct way to communicate specific messages to your audience, it is something you can truly “own.” Platforms like Facebook and Instagram are...

read more
LATEST SOCIAL POSTS
Instagram
Something is wrong.
Instagram token error.
Load More
Facebook
WordPress Lightbox Plugin

Pin It on Pinterest