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4 PR Trends To Monitor Heading into 2022

4 PR Trends To Monitor Heading into 2022

Because public relations is continuously evolving, it’s more important than ever to stay up-to-date on the latest industry topics, technologies, and trends. Although media relations and traditional PR content creation continue to play a crucial role in our field,...

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Untangling Connected TV and OTT Ads

Untangling Connected TV and OTT Ads

The Connected TV/OTT advertising landscape is complex. In this post, I will try to untangle it. First, let’s explain Connected TV (CTV) and OTT and talk about what exactly each means. The acronym OTT stands for Over-the-Top. OTT is defined as video content streamed...

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Marketing Insider: Matt Smith

Marketing Insider: Matt Smith

For this edition of Marketing Insider, we’re talking with our Digital Media Art Director, Matt Smith. In addition to the web and digital design he does, he is also our in-house video editor. We talked through some of the differences in marketing videos versus other...

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3 Tips to Improve User Experience

3 Tips to Improve User Experience

To generate a good user experience (UX) and ensure you communicate effectively with your audience, start by following a user-focused design approach. User Experience is most often talked about in reference to websites, but a user-focused approach can help refine all...

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B2B versus B2C Marketing

B2B versus B2C Marketing

Fundamentally, there is a lot more that's similar between B2B and B2C marketing than is different. But the deeper you dig, the more distinct differences you'll find that you need to account for in your strategy. We put together this infographic with the basics broken...

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Marketing Insider: Lesley Thompson

Marketing Insider: Lesley Thompson

For this edition of Marketing Insider, we interviewed Lesley Thompson, our Integrated Media Director. As the conversation jumped from Nielsen ratings to negotiation, it was a pleasure to learn more about how the media landscape has changed throughout Lesley’s career....

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What Is the Clubhouse App?

What Is the Clubhouse App?

The Clubhouse App has taken the social media world by storm recently. In this article we will explain the latest social media platform, and what makes it special. What is Clubhouse? Clubhouse is a new type of network that is audio-based, enabling its users to talk,...

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Brand Positioning: Differentiate Your Brand

Brand Positioning: Differentiate Your Brand

Positioning is a key factor in defining and differentiating your brand. Even if, like us, you don’t specialize in a specific industry or product, there is still some fundamental idea that you can position your brand to own in the hearts and minds of your audience....

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Marketing Insider: Donnie Turlington

Marketing Insider: Donnie Turlington

For our latest Marketing Insider, we interviewed our very own Donnie Turlington, Director of Strategic Communications, to get the scoop on his role with Bouvier Kelly and what Strategic Communications really means for a brand.    Bouvier Kelly: In your own words, how...

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A Family of Followers

A Family of Followers

The coronavirus pandemic has changed the way online audiences consume content. Comscore, which uses data science and advanced insights to evaluate media consumption, recently reported that audiences are engaging in digital content at a clip that is 31 percent higher...

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Make Your Virtual Presentation a Sensation

Make Your Virtual Presentation a Sensation

Due to the reduction in face-to-face meetings, business has quickly become more reliant on virtual communication. With these changes come technical challenges and a new set of issues to troubleshoot. Here are some tips and tricks (also available as an...

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Actions Speak Louder Than Words

Actions Speak Louder Than Words

Actions speak louder than words. That’s a phrase we’ve all heard. It was probably first uttered to us by a parent or teacher when they were suggesting that it was not good enough to say you were sorry, you had to show true remorse. The meaning behind that phrase...

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Marketing Insider: Pete Parsells

Marketing Insider: Pete Parsells

Last week our team had the pleasure of kicking off our new series of Insider Interviews with Pete Parsells, our President and CEO. Through these interviews, we will cover issues surrounding the marketing world right now and how businesses can tackle them. Pete offered...

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The Power of a YouTube Video Ad Campaign

The Power of a YouTube Video Ad Campaign

YouTube has more than two billion active users, making it the second most popular social media platform just behind Facebook. Videos have the ability to communicate through text, image, and sound making them engaging to a larger audience and highly valuable for...

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Ad Frequency: Don’t Be a Nag

Ad Frequency: Don’t Be a Nag

Repetition may aid retention, but too much repetition can get annoying. In the case of advertising frequency, it’s important to find that balance between ensuring you make an impression and trying to keep that a good impression.   When deciding what your...

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Intro to Brand Architecture

Intro to Brand Architecture

The process of developing or honing your brand architecture can be a rabbit hole, so we’re going to start with the basics and help you decide if you can benefit.   What is brand architecture?   Also referred to as brand structure, brand hierarchy or brand...

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Email Marketing in 3 Steps

Email Marketing in 3 Steps

Whether you’re starting from scratch or just looking to refresh, we’ve gathered the info you need to begin building an email marketing campaign.   Step 1 - Foundation Before you start any digital marketing, make sure that your whole “ecosystem” is operational....

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3 Steps to Starting Account-Based Marketing (ABM)

3 Steps to Starting Account-Based Marketing (ABM)

ABM is exactly what it sounds like: an approach to B2B marketing which targets a smaller segment of your audience with personalized messaging. It can be a great complement to broader marketing tactics and an effective way to give your sales team additional support...

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A Beginner’s Guide to #Hashtags

A Beginner’s Guide to #Hashtags

The hashtag is one of the most defining symbols of the social media era. Alongside the Like button, the ubiquitous hashtag has played a leading role in the ways social media has transformed our world. From the commercial to the political, from the comical to the...

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How to Build a B2B Public Relations Strategy

How to Build a B2B Public Relations Strategy

Traditional public relations (PR) tactics are often created with an eye towards a consumer audience, but a B2B PR plan can be equally effective when assessing your business strategies and goals. Check out 5 key elements to building a sound B2B PR strategy: Step One:...

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2 days ago

Bouvier Kelly, Inc.
Are you doing everything to give 'em pumpkin to talk about? Check out this title analyzer tool to see which titles and keywords will deliver the most spooky clicks.trends.taboola.com/titles?_gl=1*ygeq5f*_ga*MTA1NDE3NTU2My4xNjMyMzIwNzEy*_ga_ERHENNM7DM*MTYzMjMyMD..... ... See MoreSee Less
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1 week ago

Bouvier Kelly, Inc.
What do marketers and Sesame Street monsters have in common? They LOVE cookies. Read more here about how our jobs will change when cookies are phased out over the next year:blog.hubspot.com/marketing/third-party-cookie-phase-out ... See MoreSee Less
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2 weeks ago

Bouvier Kelly, Inc.
Whether it's Zombie Skittles or Burger King Killer Clowns, marketers have always used October to create fun content. What's your favorite fright-filled marketing campaign?www.outbrain.com/blog/best-halloween-content-marketing-campaigns/ ... See MoreSee Less
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2 weeks ago

Bouvier Kelly, Inc.
Bouvier Kelly had a blast at #nacs2021 in Chicago! Check out some of our favorite photos from the week. ... See MoreSee Less
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