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A Family of Followers

A Family of Followers

The coronavirus pandemic has changed the way online audiences consume content. Comscore, which uses data science and advanced insights to evaluate media consumption, recently reported that audiences are engaging in digital content at a clip that is 31 percent higher...

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Make Your Virtual Presentation a Sensation

Make Your Virtual Presentation a Sensation

Due to the reduction in face-to-face meetings, business has quickly become more reliant on virtual communication. With these changes come technical challenges and a new set of issues to troubleshoot. Here are some tips and tricks that can help make your experience...

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Actions Speak Louder Than Words

Actions Speak Louder Than Words

Actions speak louder than words. That’s a phrase we’ve all heard. It was probably first uttered to us by a parent or teacher when they were suggesting that it was not good enough to say you were sorry, you had to show true remorse. The meaning behind that phrase...

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Marketing Insider: Pete Parsells

Marketing Insider: Pete Parsells

Last week our team had the pleasure of kicking off our new series of Insider Interviews with Pete Parsells, our President and CEO. Through these interviews, we will cover issues surrounding the marketing world right now and how businesses can tackle them. Pete offered...

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The Power of a YouTube Video Ad Campaign

The Power of a YouTube Video Ad Campaign

YouTube has more than two billion active users, making it the second most popular social media platform just behind Facebook. Videos have the ability to communicate through text, image, and sound making them engaging to a larger audience and highly valuable for...

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Ad Frequency: Don’t Be a Nag

Ad Frequency: Don’t Be a Nag

Repetition may aid retention, but too much repetition can get annoying. In the case of advertising frequency, it’s important to find that balance between ensuring you make an impression and trying to keep that a good impression.   When deciding what your...

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Intro to Brand Architecture

Intro to Brand Architecture

The process of developing or honing your brand architecture can be a rabbit hole, so we’re going to start with the basics and help you decide if you can benefit.   What is brand architecture?   Also referred to as brand structure, brand hierarchy or brand...

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Email Marketing in 3 Steps

Email Marketing in 3 Steps

Whether you’re starting from scratch or just looking to refresh, we’ve gathered the info you need to begin building an email marketing campaign.   Step 1 - Foundation Before you start any digital marketing, make sure that your whole “ecosystem” is operational....

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3 Steps to Starting Account-Based Marketing (ABM)

3 Steps to Starting Account-Based Marketing (ABM)

ABM is exactly what it sounds like: an approach to B2B marketing which targets a smaller segment of your audience with personalized messaging. It can be a great complement to broader marketing tactics and an effective way to give your sales team additional support...

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A Beginner’s Guide to #Hashtags

A Beginner’s Guide to #Hashtags

The hashtag is one of the most defining symbols of the social media era. Alongside the Like button, the ubiquitous hashtag has played a leading role in the ways social media has transformed our world. From the commercial to the political, from the comical to the...

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How to Build a B2B Public Relations Strategy

How to Build a B2B Public Relations Strategy

Traditional public relations (PR) tactics are often created with an eye towards a consumer audience, but a B2B PR plan can be equally effective when assessing your business strategies and goals. Check out 5 key elements to building a sound B2B PR strategy: Step One:...

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Crafting a B2B Social Media Strategy

Crafting a B2B Social Media Strategy

Over the past decade, social media has evolved from a little-understood novelty into a global phenomenon. It might seem, however, to be a space only for consumer-facing brands with flashy products or messages. But with the right strategy, any B2B brand can embrace and...

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4 Social Media Trends to Watch Out for in 2020

4 Social Media Trends to Watch Out for in 2020

The new year is upon us, bringing the start of not just the calendar year but a whole new decade. It’s undeniable that the last 10 years brought about changes in the marketing world that we’ll be adapting to for years to come. It would’ve been hard to imagine back in...

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A Beginner’s Guide to Google Ads

A Beginner’s Guide to Google Ads

When it comes to building a solid digital marketing strategy for a client, PPC (pay-per-click) campaigns are a tactic that is always on our “considered” list. Google Ads is perhaps the best known PPC platform, so we’re taking a look at how you can take advantage of...

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Debunking 4 Common PR Myths

Debunking 4 Common PR Myths

Despite the significant role Public Relations can play in maximizing a brand’s reach and potential, the practice as a whole is still widely misunderstood. To help clear the air and paint a more accurate portrait of modern-day PR, we’re exposing a few of the most...

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3 Ways to Make Your Trade Show Booth Stand Out

3 Ways to Make Your Trade Show Booth Stand Out

For many companies, it’s time to start preparing for the fall trade show season. Now is a great time to confront that perennial question: do we redo the entire booth this year or just make do? If you do decide to update your booth, we have a couple quick tips on...

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2 months ago

Bouvier Kelly, Inc.

As a tried and true #marketing tactic, many #brands still see great returns from investing in direct mail. Read more about it in our blog post "3 Statistics That Will Make You Rethink Direct Mail". #directmail #business ... See MoreSee Less

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6 months ago

Bouvier Kelly, Inc.

Virtual happy hour, don’t mind if we do! 🍺🥃🍵 #Zoom #ZoomLife ... See MoreSee Less

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6 months ago

Bouvier Kelly, Inc.

Though the Greensboro Science Center might be closed right now, their team is still producing some unbelievably cute content. Check out Yodel the Oberhasli goat's first trip to their aquarium! #greensborostrong ... See MoreSee Less

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6 months ago

Bouvier Kelly, Inc.

Social distancing is a lot easier when you've got these furry colleagues to keep you company. We're staying busy (and safe) thanks to Zoom and @SlackHQ—we hope you all are staying safe out there, too! #remotework #dogsofbki #washyourhands #donttouchyourface ... See MoreSee Less

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