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4 PR Trends To Monitor Heading into 2022
Because public relations is continuously evolving, it’s more important than ever to stay up-to-date on the latest industry topics, technologies, and trends. Although media relations and traditional PR content creation continue to play a crucial role in our field,...
A Beginner’s Guide to Search Engine Optimization
Did you know more than 3.5 BILLION searches are made every single day on Google? Google is in most cases, the front page of the internet, and people use the website to find exactly what they need to know at a moment’s notice. This reason is why businesses need to...
Untangling Connected TV and OTT Ads
The Connected TV/OTT advertising landscape is complex. In this post, I will try to untangle it. First, let’s explain Connected TV (CTV) and OTT and talk about what exactly each means. The acronym OTT stands for Over-the-Top. OTT is defined as video content streamed...
Marketing Insider: Matt Smith
For this edition of Marketing Insider, we’re talking with our Digital Media Art Director, Matt Smith. In addition to the web and digital design he does, he is also our in-house video editor. We talked through some of the differences in marketing videos versus other...
3 Tips To Track Traditional Marketing Digitally
Over the past 20 years, digital marketing has grown with the ever-increasing amount of time that people are spending on the internet and the ability marketers have to analyze their marketing efforts. However, the best marketing strategies often still have a...
3 Tips to Improve User Experience
To generate a good user experience (UX) and ensure you communicate effectively with your audience, start by following a user-focused design approach. User Experience is most often talked about in reference to websites, but a user-focused approach can help refine all...
B2B versus B2C Marketing
Fundamentally, there is a lot more that's similar between B2B and B2C marketing than is different. But the deeper you dig, the more distinct differences you'll find that you need to account for in your strategy. We put together this infographic with the basics broken...
Marketing Insider: Lesley Thompson
For this edition of Marketing Insider, we interviewed Lesley Thompson, our Integrated Media Director. As the conversation jumped from Nielsen ratings to negotiation, it was a pleasure to learn more about how the media landscape has changed throughout Lesley’s career....
What Is the Clubhouse App?
The Clubhouse App has taken the social media world by storm recently. In this article we will explain the latest social media platform, and what makes it special. What is Clubhouse? Clubhouse is a new type of network that is audio-based, enabling its users to talk,...
Brand Positioning: Differentiate Your Brand
Positioning is a key factor in defining and differentiating your brand. Even if, like us, you don’t specialize in a specific industry or product, there is still some fundamental idea that you can position your brand to own in the hearts and minds of your audience....
Prepare to Lose Third-Party Cookies
If you’ve been keeping up with digital marketing news, you may already know about the so-called “death of third-party cookies”. Though the biggest change won’t occur until 2022, we’re already shifting strategies to prepare. If you’re looking to get up to speed or just...
Marketing Insider: Donnie Turlington
For our latest Marketing Insider, we interviewed our very own Donnie Turlington, Director of Strategic Communications, to get the scoop on his role with Bouvier Kelly and what Strategic Communications really means for a brand. Bouvier Kelly: In your own words, how...
A Family of Followers
The coronavirus pandemic has changed the way online audiences consume content. Comscore, which uses data science and advanced insights to evaluate media consumption, recently reported that audiences are engaging in digital content at a clip that is 31 percent higher...
Make Your Virtual Presentation a Sensation
Due to the reduction in face-to-face meetings, business has quickly become more reliant on virtual communication. With these changes come technical challenges and a new set of issues to troubleshoot. Here are some tips and tricks (also available as an...
4 Quick Tips to Boost Virtual Engagement
We can’t manage other people’s internet connections or background distractions, but as we gain more experience and gather knowledge from the teams that have already been doing this for years, we can boost engagement and find the technology and formats that work best....
Actions Speak Louder Than Words
Actions speak louder than words. That’s a phrase we’ve all heard. It was probably first uttered to us by a parent or teacher when they were suggesting that it was not good enough to say you were sorry, you had to show true remorse. The meaning behind that phrase...
Marketing Insider: Pete Parsells
Last week our team had the pleasure of kicking off our new series of Insider Interviews with Pete Parsells, our President and CEO. Through these interviews, we will cover issues surrounding the marketing world right now and how businesses can tackle them. Pete offered...
The Power of a YouTube Video Ad Campaign
YouTube has more than two billion active users, making it the second most popular social media platform just behind Facebook. Videos have the ability to communicate through text, image, and sound making them engaging to a larger audience and highly valuable for...
Ad Frequency: Don’t Be a Nag
Repetition may aid retention, but too much repetition can get annoying. In the case of advertising frequency, it’s important to find that balance between ensuring you make an impression and trying to keep that a good impression. When deciding what your...
Intro to Brand Architecture
The process of developing or honing your brand architecture can be a rabbit hole, so we’re going to start with the basics and help you decide if you can benefit. What is brand architecture? Also referred to as brand structure, brand hierarchy or brand...
Email Marketing in 3 Steps
Whether you’re starting from scratch or just looking to refresh, we’ve gathered the info you need to begin building an email marketing campaign. Step 1 - Foundation Before you start any digital marketing, make sure that your whole “ecosystem” is operational....
3 Steps to Starting Account-Based Marketing (ABM)
ABM is exactly what it sounds like: an approach to B2B marketing which targets a smaller segment of your audience with personalized messaging. It can be a great complement to broader marketing tactics and an effective way to give your sales team additional support...
A Beginner’s Guide to #Hashtags
The hashtag is one of the most defining symbols of the social media era. Alongside the Like button, the ubiquitous hashtag has played a leading role in the ways social media has transformed our world. From the commercial to the political, from the comical to the...
How to Build a B2B Public Relations Strategy
Traditional public relations (PR) tactics are often created with an eye towards a consumer audience, but a B2B PR plan can be equally effective when assessing your business strategies and goals. Check out 5 key elements to building a sound B2B PR strategy: Step One:...
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TEDxGreensboro 2021 – TEDxGreensboro
tedxgreensboro.com
LIVE IN-PERSON or VIRTUAL OCT. 7, 2021 BUY TICKETS NOW2021 SPEAKERS 9:00am-4:30pm at the Van Dyke Performance Space Registration opens at 8:00am Where will our paths lead? What do we do now? These are...