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Latest from the minds of BKI



How Do You Market an Illegal Product?

Regardless of your stance on cannabis and its associated uses, there’s no doubt the question of legalization has become a “when” rather than an “if.” Since California first introduced medical cannabis in 1996, states throughout the country have begun grappling with...

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How Patagonia Builds Brand Loyalty

In an era where positive news can seem hard to come by, and the smallest incident can severely harm a brand’s reputation, the importance of humble bragging is next-to-none. But how do you promote your company’s good deeds in a way that’s noticeable enough to build...

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A Beginner’s Guide to Email Segmentation

When harnessed correctly, an email list can be one of your most powerful marketing tools. Not only is your list an intimate, direct way to communicate specific messages to your audience, it is something you can truly “own.” Platforms like Facebook and Instagram are...

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3 Tips to Improve Banner Ad Campaigns

  When done right, banner ads have the potential to increase traffic to your website and help you capture valuable leads or sales. In contrast to many other advertising platforms, they tend to be more affordable and measurable, too. But not all banner ads are...

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Love to see #Greensboro and North Carolina A&T State University getting some much deserved love! #GHOEAfter asking Ken Jeong and Brian Tyree Henry about their mutual connection of being from North Carolina, Brian is surprised to learn that Ken's father was a ... ... See MoreSee Less

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