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5 Key Elements of a Well-Built Website
A brand’s website is ground zero for all its digital activity. It’s where the brand can sell products, convey key marketing messages and collect contact information from interested customers. It also provides a platform to inform and educate customers with blog posts,...
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Brand Study: How Less is More at The Masters
As marketers, we constantly hear about the importance of adaptation. How it’s “crucial to keep up with the times” or, “if your brand isn’t evolving to meet the needs of your consumer, they’ll find one that is.”With this constant focus on growth and enhancement, we...
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How to Maximize Your Trade Show Appearance
So your team has decided that a particular trade show or conference is right for you. But now you have to decide if you want to be more than an attendee or exhibitor. Should you take advantage of any sponsorship opportunities? And if you do, how can you best leverage...
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Choosing the Right Presentation Platform
Regardless of topic or size, presentations can be stressful. From planning and creating content to perfecting your delivery, a lot of time and effort goes in to developing and executing a successful presentation. But how much effort do you put into deciding which...
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Improving User Experience (UX) Through Accessibility
Note: We’re marketers — not lawyers. If you have specific questions concerning ADA compliance and how to avoid legal issues therein, please consult a licensed legal expert.When it comes to user experience (UX), we tend to think of the things that are immediately...
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Goodbye, Traditional Marketing; Hello, Tangible Marketing
For all the messages out there telling you traditional and print media aren’t dead, there are dozens more telling you they are. The shiny newness of digital can easily blind marketers to the value of the age-old tactics of traditional marketing — or as we’re now...
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BKI Brand Study: A Tale of Two (Carhartt) Brands
Founded in 1889, in Dearborn, MI, Carhartt occupies a place in American culture few brands can lay claim to. On the one hand, they are a ubiquitous symbol of the working class, the favorite garment of farmhands, laborers and outdoor lovers. But they also play a major...
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The 5 Pillars of a Successful Digital Ecosystem
The breakneck growth of digital technology over the past two decades has forever changed the marketing and advertising world. And while many traditional tactics like out-of-home advertising and print publications still have a viable place for many clients, there’s no...
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The 7 Fundamentals of Brand Equity
What does brand equity mean? The simple answer is that it’s the value of a brand. But why is brand equity important and how do you build or measure it? Brand Equity is made up of seven key elements: awareness, reputation, differentiation, energy, relevance, loyalty...
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How Do You Market an Illegal Product?
Regardless of your stance on cannabis and its associated uses, there’s no doubt the question of legalization has become a “when” rather than an “if.” Since California first introduced medical cannabis in 1996, states throughout the country have begun grappling with...
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BKI Hot Takes: Negative Reviews Can Be Positive
If your brand has been around long enough, chances are you’ve experienced negative consumer feedback. Whether it was a low product rating or a scathing online review, it’s never fun to receive criticism. But negative feedback isn’t always a bad thing. In fact, when...
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BKI Brand Study: How Patagonia Builds Brand Loyalty
In an era where positive news can seem hard to come by, and the smallest incident can severely harm a brand’s reputation, the importance of humble bragging is next-to-none. But how do you promote your company’s good deeds in a way that’s noticeable enough to build...
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It's no secret that Neese's makes the best sausage around. But have you ever given their Liver Pudding a try? We put together this spot to show off all the ways you can enjoy this southern delicacy!
Every great website—no matter how big or small—contains the same basic DNA. Check out 5 of those key building blocks in our latest blog post. #WebsiteDesign #DigitalMarketing
5 Key Elements of a Well-Built Website | Bouvier Kelly
Website Design • User Experience • SEOSummer is almost here in #NorthCarolina, which reminds us of the time we got to hang out at the beach for 3 days straight...
Case Study: Aerialite Surfglass Video & Branding
Videography • Branding • Social MediaDid you know that print ad recall has been shown to be a whopping 75% as compared to digital’s 44%? Read why you shouldn't count out print publications as a viable marketing tool just yet.
The Continued Success of Print Media Advertising | Bouvier Kelly
In today's fast-paced, ever-clickable digital world, it's easy to overlook (or even dismiss) print media advertising as a viable strategy. But if you dig into the numbers, you'll see that this traditi...Email segmentation is a challenging but rewarding task for any marketer. Not only will it improve your email campaigns dramatically, it will help you better connect with your audience.
A Beginner’s Guide to Email Segmentation | Bouvier Kelly
A properly organized and segmented email list is one of the most powerful marketing tools a brand can own. But how exactly do you go about segmenting — and why should you bother to take the time?