BKI Blog
LATEST POSTS
Prepare to Lose Third-Party Cookies
If you’ve been keeping up with digital marketing news, you may already know about the so-called “death of third-party cookies”. Though the biggest change won’t occur until 2022, we’re already shifting strategies to prepare. If you’re looking to get up to speed or just...
Marketing Insider: Donnie Turlington
For our latest Marketing Insider, we interviewed our very own Donnie Turlington, Director of Strategic Communications, to get the scoop on his role with Bouvier Kelly and what Strategic Communications really means for a brand. Bouvier Kelly: In your own words, how...
A Family of Followers
The coronavirus pandemic has changed the way online audiences consume content. Comscore, which uses data science and advanced insights to evaluate media consumption, recently reported that audiences are engaging in digital content at a clip that is 31 percent higher...
Make Your Virtual Presentation a Sensation
Due to the reduction in face-to-face meetings, business has quickly become more reliant on virtual communication. With these changes come technical challenges and a new set of issues to troubleshoot. Here are some tips and tricks (also available as an...
4 Quick Tips to Boost Virtual Engagement
We can’t manage other people’s internet connections or background distractions, but as we gain more experience and gather knowledge from the teams that have already been doing this for years, we can boost engagement and find the technology and formats that work best....
Actions Speak Louder Than Words
Actions speak louder than words. That’s a phrase we’ve all heard. It was probably first uttered to us by a parent or teacher when they were suggesting that it was not good enough to say you were sorry, you had to show true remorse. The meaning behind that phrase...
Marketing Insider: Pete Parsells
Last week our team had the pleasure of kicking off our new series of Insider Interviews with Pete Parsells, our President and CEO. Through these interviews, we will cover issues surrounding the marketing world right now and how businesses can tackle them. Pete offered...
The Power of a YouTube Video Ad Campaign
YouTube has more than two billion active users, making it the second most popular social media platform just behind Facebook. Videos have the ability to communicate through text, image, and sound making them engaging to a larger audience and highly valuable for...
Ad Frequency: Don’t Be a Nag
Repetition may aid retention, but too much repetition can get annoying. In the case of advertising frequency, it’s important to find that balance between ensuring you make an impression and trying to keep that a good impression. When deciding what your...
Intro to Brand Architecture
The process of developing or honing your brand architecture can be a rabbit hole, so we’re going to start with the basics and help you decide if you can benefit. What is brand architecture? Also referred to as brand structure, brand hierarchy or brand...
Email Marketing in 3 Steps
Whether you’re starting from scratch or just looking to refresh, we’ve gathered the info you need to begin building an email marketing campaign. Step 1 - Foundation Before you start any digital marketing, make sure that your whole “ecosystem” is operational....
3 Steps to Starting Account-Based Marketing (ABM)
ABM is exactly what it sounds like: an approach to B2B marketing which targets a smaller segment of your audience with personalized messaging. It can be a great complement to broader marketing tactics and an effective way to give your sales team additional support...
A Beginner’s Guide to #Hashtags
The hashtag is one of the most defining symbols of the social media era. Alongside the Like button, the ubiquitous hashtag has played a leading role in the ways social media has transformed our world. From the commercial to the political, from the comical to the...
How to Build a B2B Public Relations Strategy
Traditional public relations (PR) tactics are often created with an eye towards a consumer audience, but a B2B PR plan can be equally effective when assessing your business strategies and goals. Check out 5 key elements to building a sound B2B PR strategy: Step One:...
Crafting a B2B Social Media Strategy
Over the past decade, social media has evolved from a little-understood novelty into a global phenomenon. It might seem, however, to be a space only for consumer-facing brands with flashy products or messages. But with the right strategy, any B2B brand can embrace and...
4 Social Media Trends to Watch Out for in 2020
The new year is upon us, bringing the start of not just the calendar year but a whole new decade. It’s undeniable that the last 10 years brought about changes in the marketing world that we’ll be adapting to for years to come. It would’ve been hard to imagine back in...
3 Statistics That Will Make You Rethink Direct Mail
The next time you check your mailbox, look and see how much of what you received is marketing mail—it’s a lot, right? So it probably won’t surprise you to learn that around 58% of the mail Americans receive has a clear marketing goal (Source: USPS). That volume may...
Infographic: Build Your B2B Advertising Strategy
We wish we could share our Media Department's planning spreadsheets—they really are a thing of beauty. By meticulously laying out every piece of a campaign's puzzle, our team is able to visualize both the granular and top-level details. They put this level of detail...
A Beginner’s Guide to Google Ads
When it comes to building a solid digital marketing strategy for a client, PPC (pay-per-click) campaigns are a tactic that is always on our “considered” list. Google Ads is perhaps the best known PPC platform, so we’re taking a look at how you can take advantage of...
Infographic: Key Performance Indicators
Last month, we outlined some of the Key Performance Indicators (KPIs) to watch for any campaign you run. Whether your campaign is in the Awareness, Consideration or Decision phase, your KPIs should line up with your tactics. For those visual-style learners out there,...
Trade Publisher Platforms: The Foundations of a B2B Advertising Campaign
As discussed in a previous post, trade publishers have the access to subscriber data and industry research to help build the fundamentals of a B2B advertising strategy. Typically, these publishers and their platforms — which include their printed publications and...
Defining Your Campaign Key Performance Indicators (KPIs)
At the start of any campaign, it’s critical to outline what kinds of metrics are most important to establish your definition of “success.” That definition will vary quite a bit, depending on the size, scope and goals of your campaign. But by making a clear distinction...
3 Key Factors to Improve Your B2B Advertising
The general approach to B2B advertising is not all that different from B2C advertising. The fundamentals are the same: Know your customers and develop buyer personas Know their pain points and solve their problems Understand the buyer’s journey and sales cycle The...
Infographic: The Key Elements of a Well-Built Website
A few months ago, we put together a comprehensive list of our well-built website must-haves. If you haven't seen that yet, we definitely recommend you check it out when you have some time to dive in. But for those of who prefer a show-don't-tell method (which, really,...
Always a great day when we can get out of the office and spend time on set filming the latest Neese’s Sausage campaign!
As a tried and true #marketing tactic, many #brands still see great returns from investing in direct mail. Read more about it in our blog post "3 Statistics That Will Make You Rethink Direct Mail". #directmail #business
When one of your clients (shout out to you Precision Fabrics Group) provides over 40 miles - yes miles! - of fabric to the nation's fifth-largest healthcare system for the creation of reusable isolation gowns/PPE for workers on the front lines of the coronavirus pandemic, it makes for a great story!
To the rescue: Greensboro company helps supply badly-needed fabric for health workers
l.facebook.com
Precision Fabrics' factories in Vinton, Va., and Greensboro are now working around the clock to make fabric that a Phoenix company is using to make tens of thousands of protectiveThough the Greensboro Science Center might be closed right now, their team is still producing some unbelievably cute content. Check out Yodel the Oberhasli goat's first trip to their aquarium! #greensborostrong