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3 Ways to Make Your Trade Show Booth Stand Out
For many companies, it’s time to start preparing for the fall trade show season. Now is a great time to confront that perennial question: do we redo the entire booth this year or just make do? If you do decide to update your booth, we have a couple quick tips on...
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Case Study: The New Madison at Adams Farm SEO & PPC Campaign
The New Madison at Adams Farm is an apartment community just 15 minutes from our HQ in Greensboro, North Carolina. After our major creative overhaul of their brand (learn more about that here), our next step was to begin a concerted effort at driving more targeted...
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What is Native Advertising?
In today’s digital advertising world, there are a lot of ways to share a message or generate clicks across the web. If you’ve dabbled in any digital advertising efforts in the last few years, you may have heard the term “native advertising” thrown around. In fact, you...
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Case Study: McDonald’s Buy 1 Share 1 Program
There is a staggering food gap among children in central North Carolina, especially during the summer months when school is not in session and they do not have access to free or reduced breakfast and lunches. With 1 in 4 children suffering from food insecurity in the...
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Building a New Vocabulary for Media Planning
Effective collaboration between teams is key to effective marketing. Sales and marketing; agencies and clients; agencies and other agencies— and creative and media are no exception. Sometimes that can be a challenge both logistically and mentally for the parties...
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5 Key Elements of a Well-Built Website
A brand’s website is ground zero for all its digital activity. It’s where the brand can sell products, convey key marketing messages and collect contact information from interested customers. It also provides a platform to inform and educate customers with blog posts,...
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Brand Study: How Less is More at The Masters
As marketers, we constantly hear about the importance of adaptation. How it’s “crucial to keep up with the times” or, “if your brand isn’t evolving to meet the needs of your consumer, they’ll find one that is.”With this constant focus on growth and enhancement, we...
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How to Maximize Your Trade Show Appearance
So your team has decided that a particular trade show or conference is right for you. But now you have to decide if you want to be more than an attendee or exhibitor. Should you take advantage of any sponsorship opportunities? And if you do, how can you best leverage...
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Choosing the Right Presentation Platform
Regardless of topic or size, presentations can be stressful. From planning and creating content to perfecting your delivery, a lot of time and effort goes in to developing and executing a successful presentation. But how much effort do you put into deciding which...
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Improving User Experience (UX) Through Accessibility
Note: We’re marketers — not lawyers. If you have specific questions concerning ADA compliance and how to avoid legal issues therein, please consult a licensed legal expert.When it comes to user experience (UX), we tend to think of the things that are immediately...
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Goodbye, Traditional Marketing; Hello, Tangible Marketing
For all the messages out there telling you traditional and print media aren’t dead, there are dozens more telling you they are. The shiny newness of digital can easily blind marketers to the value of the age-old tactics of traditional marketing — or as we’re now...
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BKI Brand Study: A Tale of Two (Carhartt) Brands
Founded in 1889, in Dearborn, MI, Carhartt occupies a place in American culture few brands can lay claim to. On the one hand, they are a ubiquitous symbol of the working class, the favorite garment of farmhands, laborers and outdoor lovers. But they also play a major...
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The sump pumps that keep your gasoline flowing are subject to some pretty harsh conditions. See how we helped Veeder-Root develop a campaign that demonstrated the toughness of their "Red Armor" sump pump product line.
Veeder-Root: Corrosion Campaign | Bouvier Kelly
Creative Services Case Study Background: Fun fact – typically the gas “pumps” we see above ground are actually just dispensers. The pump itself is housed underground at modern fuel sites. Veeder...You've done the hard work of driving traffic to your trade show booth — but how do you get visitors to stay? Check out 3 tips for increasing engagement and invested traffic during your next #tradeshow appearance.
3 Ways to Make Your Trade Show Booth Stand Out | Bouvier Kelly
Trade Show Advertising • Creative Design • BrandingYou have heard the term "native advertising" thrown around in the last couple of years. We dove into this effective digital marketing tactic to show how it can help share your message in a sophisticated, sly way.
Though Greensboro is not as large as cities like Charlotte or Raleigh, it does have a very competitive housing market.
See how we helped a local apartment community find its audience and generate new sales leads through a tactical #SEO & #PPC campaign.
In today’s digital advertising world, there are a lot of ways to share a message or generate clicks across the web. "Native advertising" allows brands to introduce their message in a more natural, organic fashion. #NativeAdvertising #DigitalMarketing
What is Native Advertising? A Beginner's Guide | Bouvier Kelly
Digital Advertising • Media Placement • Branding