BKI Blog

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Intro to Brand Architecture

Intro to Brand Architecture

The process of developing or honing your brand architecture can be a rabbit hole, so we’re going to start with the basics and help you decide if you can benefit.   What is brand architecture?   Also referred to as brand structure, brand hierarchy or brand...

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Email Marketing in 3 Steps

Email Marketing in 3 Steps

Whether you’re starting from scratch or just looking to refresh, we’ve gathered the info you need to begin building an email marketing campaign.   Step 1 - Foundation Before you start any digital marketing, make sure that your whole “ecosystem” is operational....

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3 Steps to Starting Account-Based Marketing (ABM)

3 Steps to Starting Account-Based Marketing (ABM)

ABM is exactly what it sounds like: an approach to B2B marketing which targets a smaller segment of your audience with personalized messaging. It can be a great complement to broader marketing tactics and an effective way to give your sales team additional support...

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A Beginner’s Guide to #Hashtags

A Beginner’s Guide to #Hashtags

The hashtag is one of the most defining symbols of the social media era. Alongside the Like button, the ubiquitous hashtag has played a leading role in the ways social media has transformed our world. From the commercial to the political, from the comical to the...

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How to Build a B2B Public Relations Strategy

How to Build a B2B Public Relations Strategy

Traditional public relations (PR) tactics are often created with an eye towards a consumer audience, but a B2B PR plan can be equally effective when assessing your business strategies and goals. Check out 5 key elements to building a sound B2B PR strategy: Step One:...

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Crafting a B2B Social Media Strategy

Crafting a B2B Social Media Strategy

Over the past decade, social media has evolved from a little-understood novelty into a global phenomenon. It might seem, however, to be a space only for consumer-facing brands with flashy products or messages. But with the right strategy, any B2B brand can embrace and...

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4 Social Media Trends to Watch Out for in 2020

4 Social Media Trends to Watch Out for in 2020

The new year is upon us, bringing the start of not just the calendar year but a whole new decade. It’s undeniable that the last 10 years brought about changes in the marketing world that we’ll be adapting to for years to come. It would’ve been hard to imagine back in...

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A Beginner’s Guide to Google Ads

A Beginner’s Guide to Google Ads

When it comes to building a solid digital marketing strategy for a client, PPC (pay-per-click) campaigns are a tactic that is always on our “considered” list. Google Ads is perhaps the best known PPC platform, so we’re taking a look at how you can take advantage of...

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Debunking 4 Common PR Myths

Debunking 4 Common PR Myths

Despite the significant role Public Relations can play in maximizing a brand’s reach and potential, the practice as a whole is still widely misunderstood. To help clear the air and paint a more accurate portrait of modern-day PR, we’re exposing a few of the most...

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3 Ways to Make Your Trade Show Booth Stand Out

3 Ways to Make Your Trade Show Booth Stand Out

For many companies, it’s time to start preparing for the fall trade show season. Now is a great time to confront that perennial question: do we redo the entire booth this year or just make do? If you do decide to update your booth, we have a couple quick tips on...

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What is Native Advertising?

What is Native Advertising?

In today’s digital advertising world, there are a lot of ways to share a message or generate clicks across the web. If you’ve dabbled in any digital advertising efforts in the last few years, you may have heard the term “native advertising” thrown around. In fact, you...

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Case Study: McDonald’s Buy 1 Share 1 Program

Case Study: McDonald’s Buy 1 Share 1 Program

There is a staggering food gap among children in central North Carolina, especially during the summer months when school is not in session and they do not have access to free or reduced breakfast and lunches. With 1 in 4 children suffering from food insecurity in the...

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Building a New Vocabulary for Media Planning

Building a New Vocabulary for Media Planning

Effective collaboration between teams is key to effective marketing. Sales and marketing; agencies and clients; agencies and other agencies— and creative and media are no exception. Sometimes that can be a challenge both logistically and mentally for the parties...

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5 Key Elements of a Well-Built Website

5 Key Elements of a Well-Built Website

A brand’s website is ground zero for all its digital activity. It’s where the brand can sell products, convey key marketing messages and collect contact information from interested customers. It also provides a platform to inform and educate customers with blog posts,...

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LATEST SOCIAL POSTS
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3 months ago

Bouvier Kelly, Inc.

Virtual happy hour, don’t mind if we do! 🍺🥃🍵 #Zoom #ZoomLife ... See MoreSee Less

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3 months ago

Bouvier Kelly, Inc.

Though the Greensboro Science Center might be closed right now, their team is still producing some unbelievably cute content. Check out Yodel the Oberhasli goat's first trip to their aquarium! #greensborostrong ... See MoreSee Less

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4 months ago

Bouvier Kelly, Inc.

Social distancing is a lot easier when you've got these furry colleagues to keep you company. We're staying busy (and safe) thanks to Zoom and @SlackHQ—we hope you all are staying safe out there, too! #remotework #dogsofbki #washyourhands #donttouchyourface ... See MoreSee Less

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4 months ago

Bouvier Kelly, Inc.

A great day on set filming new spots for @neesesausage! ... See MoreSee Less

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