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How Do You Market an Illegal Product?
Regardless of your stance on cannabis and its associated uses, there’s no doubt the question of legalization has become a “when” rather than an “if.” Since California first introduced medical cannabis in 1996, states throughout the country have begun grappling with...
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BKI Hot Takes: Negative Reviews Can Be Positive
If your brand has been around long enough, chances are you’ve experienced negative consumer feedback. Whether it was a low product rating or a scathing online review, it’s never fun to receive criticism. But negative feedback isn’t always a bad thing. In fact, when...
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How Patagonia Builds Brand Loyalty
In an era where positive news can seem hard to come by, and the smallest incident can severely harm a brand’s reputation, the importance of humble bragging is next-to-none. But how do you promote your company’s good deeds in a way that’s noticeable enough to build...
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BKI Hot Takes: Just Say “No” to Passive Aggressive Marketing
We’ve all done it (or at least thought about it): Shared an off-the-cuff line in a brainstorming session that manages to be on-message and makes everyone laugh. Sure, it might be a little cheeky or off-color, but it’s just so funny! But when it reaches your audience,...
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3 Ways to Maximize Your Holiday Marketing Efforts
Trying to capture some of that holiday spending for your business? Or maybe you’re concerned about cutting through the extra clutter? There are many factors—both good and bad—to contend with when marketing during the winter holidays. Here are three things to consider...
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Bouvier Kelly is Hiring: Account Manager (Digital Focus)
The team at Bouvier Kelly is growing, and we're looking to fill an exciting new position that is a hybrid of sorts. The Account Manager (Digital Focus) will work primarily as the lead contact for a number of client accounts, helping to coordinate between the client...
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BKI Hot Takes: Oatly’s Epic Marketing Fail
Every brand dreams of a marketing strategy that is creative and functional enough to help drive demand for their product or service. But what happens when your strategy is so effective and demand becomes so high that you actually run out of the thing you’re marketing?...
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A Beginner’s Guide to Email Segmentation
When harnessed correctly, an email list can be one of your most powerful marketing tools. Not only is your list an intimate, direct way to communicate specific messages to your audience, it is something you can truly “own.” Platforms like Facebook and Instagram are...
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3 Tips to Improve Banner Ad Campaigns
When done right, banner ads have the potential to increase traffic to your website and help you capture valuable leads or sales. In contrast to many other advertising platforms, they tend to be more affordable and measurable, too. But not all banner ads are...
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Case Study: The New Madison Brand Audit & Website Redesign
Background Core Realty Holdings is a full-service real estate investment and advisory company based in Newport Beach, CA. They are a national brand, with properties in 5 states, including 4 properties in the Greensboro area of North Carolina. We were approached by CRH...
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BKI Hot Takes: When Brands Respond to Natural Disasters
As the Carolinas begin to recover from the devastation Hurricane Florence left behind, people across the country are pitching in to help those affected, including many well-known brands. Airbnb, Anheuser-Bush and Lyft are just a few of the dozens of companies...
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4 Reasons to Rethink Your Trade Show Approach
In today’s digitally-focused world, it may seem like there’s less value in a trade show than there used to be. Why should you spend precious resources on something that just doesn’t seem to hold a candle to your digital marketing efforts? If you’re no longer seeing...
read moreLike cigarettes and alcohol before it, #cannabis is slowly but surely becoming more mainstream. But how are marketers and brands promoting a product that is largely still illegal in many places?
How Do You Market an Illegal Product?
bouvierkelly.com
Ever since the question of cannabis legalization became a "when" rather than "if" scenario, brands and agencies have been working to change the perception of this taboo industry. So how are they marke...No one likes to hear bad things about their brand. But we've explored how two companies managed to take negative feedback and turn it into a positive outcome. #Branding #PublicRelations
BKI Hot Takes: Negative Reviews Can Be Positive | Bouvier Kelly
bouvierkelly.com
In the age of online reviews and instant feedback, most brands have experienced a dose of negative brand sentiment. But those critical tweets and reviews don't always have to weigh you down.Love to see #Greensboro and North Carolina A&T State University getting some much deserved love! #GHOEAfter asking Ken Jeong and Brian Tyree Henry about their mutual connection of being from North Carolina, Brian is surprised to learn that Ken's father was a ...
Since 1973, Patagonia has built itself into a revered lifestyle brand. We take a look at how they're working to ensure the future of both their company and our planet. #Branding #PublicRelations
How Patagonia Builds Brand Loyalty | Bouvier Kelly
bouvierkelly.com
How does a company that's been around for more than 40 years continue to build a loyal customer base? Patagonia's commitment to both product excellency and its core operating principles explain much o...Did a red-suited gift-giver leave you a new voice-activated home assistant this week? Take a look at how these devices are changing the game for #SEO marketers.
BKI Hot Takes: Voice Activated Technology | Bouvier Kelly
bouvierkelly.com
From search marketing to shopping, voice activated technology is changing the way we interact with brands and an ever-growing arsenal of web-connected products.