McDonald’s Triad Co-op Chooses Bouvier Kelly
(Triad, NC) – March 10, 2015 – The McDonald’s Triad Co-op that is made up of 26 individual owners and operators of the Triad-area McDonald’s 92 restaurants, has contracted with full-service marketing agency, Bouvier Kelly, to provide ongoing public relations. The effort is designed to connect consumers to the local restaurants’ numerous community initiatives and contributions.
The McDonald’s Triad Co-op selected Bouvier Kelly based on its track record of success in designing and implementing public relations initiatives that heighten brand awareness and preference, as well as its keen knowledge of the local Triad market.
McDonald’s Triad Co-op President Johnny Tart says, “We are excited to welcome fresh and impactful ideas from Bouvier Kelly. They are extremely passionate about McDonald’s, have an ear-to-the-ground awareness of the Triad and we are impressed with their public relations work for other brands.”
The McDonald’s Triad Co-op is comprised of all the restaurants in 13 Triad counties, including Alamance, Caswell, Davidson, Davie, Forsyth, Guilford, Montgomery, Randolph, Rockingham, Stokes, Surry, Wilkes and Yadkin counties. Each owner/ operator is a native, rooted or invested in the Triad area, and all restaurants create and execute ways to support, celebrate and empower their communities. From college scholarships for employees to the support of the Rhythms of Triumph Award Show that recognizes the accomplishments of local African American residents, the local Triad McDonald’s restaurants strive to be a good neighbor every day. They are well-known for the Ronald McDonald House of Winston-Salem, which hosts up to 35 families a night.
Approximately 90 percent of the 14,000 McDonald’s U.S. restaurants are owned and operated by independent business men and women. For more information, visit www.mcdonalds.com, or follow McDonald’s on a local level on Twitter @McD_Triad.
About Bouvier Kelly
Bouvier Kelly is a full-service, integrated marketing communications agency. Since opening in 1974, the agency has had a track record of success for a long list of clients, including Allard USA, BGF Industries, City of Eden, Glen Raven, Inc., Guilford Technical Community College, Innovative Dehumidifiers, Jiffy Lube, Kisco Senior Living, Neese’s Country Sausage, Precision Fabrics Group, Sheraton Greensboro Hotel, Strata Geo Solutions and Syngenta. For more information, visit www.BouvierKelly.com.