Winning anything is fun. Winning ADDY® Awards is especially fun because it showcases some of the best work we’ve done all year. Kudos to our Creative teams who produced two winners this year! Phillip Yeary, Creative Director, and Sam Bridges, Art Director, developed the 2013 Crop Walk icon for Syngenta. The walking shoe tread says “Every Step Counts in Feeding the World” and is embedded along with line art of the fruits and vegetables that nourish us. Syngenta, one of the world’s largest agricultural companies, is committed to “bringing plant potential to life.” Dozens of Syngenta employees joined the Crop Walk this year so there was a sea of green tee-shirts with the logo on the back.
A full page color ad for Bernard Robinson, the largest Triad based accounting firm with 80 employees and 47 CPAs, was our other ADDY winner. Since 1947, the firm has been working with their clients to adapt financial strategies to realize their dreams. The winning ad is one of a series of stories that illustrates how far some Bernard Robinson clients have come. Bouvier Kelly Creative Director, Phillip Yeary, combined photography and digital imagery in designing the ad.
The awards were recently announced at a celebration of the Triad Chapter of the American Advertising Federation. Both award winning works can be seen in the portfolio.