Miss Jenny’s Pickles, one of North Carolina’s hottest startup brands, already has their pickles in 700 stores across the U.S. and overseas. We have been working with co-founders, Jenny Fulton and Ashlee Furr, to support their market growth. Our first assignment was to redesign and rebuild Miss Jenny’s web site. We fast-tracked the project to get the new site operational in time for an October 28 segment on 60 Minutes that featured the Miss Jenny’s story as an example of post-recession business ingenuity in North Carolina. The revamped missjennyspickles.com went live on October 27.
Watching Miss Jenny’s enthusiasm on 60 minutes, it was easy to see why her company is so successful. Website hits began pouring in after the segment came to a finish. In fact, over 3,000 page views have been generated less than 24 hours later, and pickle orders haven’t stopped coming in. If you missed the story, be sure to check it out, and if you haven’t tried Miss Jenny’s Pickles yet, you’re missing something special! Miss Jenny’s Pickles brand direction is to “think outside the jar,” which is a perfect fit for how Bouvier Kelly works with all our clients.

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