Heard of Pinterest but not really sure what to do with it? Or maybe you only check your Facebook when your friends start tagging you in photos from last week’s high school reunion? You are not alone. Most days it seems like the whole world has jumped on the social media express and just a select few of you have been left behind at the station.
Truth is, you are not alone. There are more of you at that station than you realize. Following the Blogworld New York 2012 event, industry analyst Jay Baer released this article. Jay takes us through 11 Shocking Social Media Statistics, many of which will provide the anti-social, (as dubbed by our own Suzanne Neal), comfort in knowing their lack of social media use is much more common than realized before. With all the information released painting social media as taking over the world in a way that non-users will be left behind with the square wheel users, it’s nice to see someone take us through the other side of the statistics. Here were a few of my favorites, (all quotes from the original blog entry sourced here):
· “74% of Americans are unfamiliar with the concept of checking in to a location via mobile device, and only 3% have ever checked in”. I am currently the mayor of Bouvier Kelly. Only 3 other people have ever checked in here. I’m pretty sure 2 of them meant to check-in at the nightclub downstairs.
· 44% of Americans do not have any sort of social profile. (A number that is on the decline, so the train is leaving the station, just barely rolling – not barreling away full steam ahead as normally painted. You’ve still got time to jump on board.)
· “53% of Twitter users have been a member for less than a year, compared to just 19% for Facebook”. Now that users have figured out Facebook, they are starting to learn and add Twitter to the mix. Regardless what your teenage friends tell you, both are still viable.
· “54% of Facebook members have used the social network via a phone, and33% use a phone as their primary way to access Facebook.” This conversely means that 46% of Facebook members have not used the network via a phone, and 67% of them use ye old computer as their primary access to the news feed of life.
What does this mean for you? Do not be ashamed if you do not have a firm understanding or grasp on using social media, regardless of whether your company is involved in social media or not. It also means that it is never too late to learn. You don’t have to know how to do it all, but we encourage you to pick one social media site and learn it well. Then add another, and another, and so forth.
Not sure where to start? Let Bouvier Kelly help you through this training for you or your company. From simple “how to I tweet?” training to “how to use social media for my business” type conversations, we are here to help you jump on the train while it’s just slowly loading up. Eventually it will pull out of the station, and we don’t want to see anyone left behind!

To find out more about Bouvier Kelly Training and Speakers or Digital Media Department Programs, please contact Jennifer Lassiter at jlassiter@bouvierkelly.com.

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