We wish we could share our Media Department’s planning spreadsheets—they really are a thing of beauty. By meticulously laying out every piece of a campaign’s puzzle, our team is able to visualize both the granular and top-level details. They put this level of detail in every campaign beacuse they know how important it is to leave no stone unturned, all while keeping the campaign’s goals, message, budget and audience front-and-center.
We walked through this process in a recent blog post, but we felt it would also make sense to illustrate these ideas visually. You can check out these main ideas below and use the button at the bottom of the post to download a hi-res PDF.