Did you know there’s a movie called “Sharknado”? That’s right – it’s a movie about a tornado made of man-eating sharks. In fact, there are now four (count ‘em, four!) of these movies. And I have to admit, when I first heard the concept I let out a very loud, very confused “what?!”
I bet that’s exactly what someone in a writer’s room somewhere said about the idea too. But it became reality, and now it has become a popular franchise that both thrills and makes viewers laugh at its absurdity. Believe it or not (you’re probably leaning towards not), this actually has a lot to do with your business and brand.
To continue the analogy, if your brand, business or advertising campaign were a tornado, the eye of the storm would be an idea. Every ad or brand that has ever existed started with someone’s idea. That’s why it’s important to consider every idea, no matter how unconventional it may seem. The funnel will begin to spin and eventually grow into a formidable storm ready to make an impact for your business.
We’re idea junkies. We want to dream up the boldest, biggest, sharknado-est ideas. Whether from our team or our clients, we value input from every source. You should see our creative boards (and if you work with us, you very likely will). They’re sprawling, vivid explorations of our clients’ visions and desires, along with the ideas we brainstorm, question and break down. It’s a dynamic process not unlike creating a tornado of our own. A well crafted one, that is. You may even find a shark or two on the board.