When I was little and my mom would ask me what I wanted to be when I grow up, I wavered between three answers:

1) Rock star

2) Teacher

3) Pediatrician-Astronaut on the International Space Station

In my defense, I did give the first two vocations a whirl. In high school & college, I spent some time on the road in a band, went to Nashville, and didn’t make it. I was a music education major for 3.5 years, and then I got to the part where I had to be with kids all day and quickly changed my major. But vocation No. 3 has always amused my mother & I the most. Not only did I dislike going to class in college so much that I had no hope of getting a doctorate in anything – much less medicine – but the part we really giggled about is where I really believed that we’d all be living in space with our children by the time I was a grown-up. I had a hunch way back in Kindergarten, that technology would move us closer to living in a world akin to the Jetson’s; and I still don’t think we are too far off.

We aren’t shipping our kids up to the moon for great educations and experiences; however, last week my dad & brother were on vacation in Jackson Hole, WY, and I was able to view them on a web cam. There’s face lifts, body modification, electric cars, iPods, iPads, Droids, Kindles, Facebook, Twitter, Flickr, MySpace, LinkedIn, 3-D TV’s, 3-D video game systems, video game systems with no controllers, and the list goes on and on. Technology is astounding, and has moved in ways most average citizens never imagined. How do we manage all of this technology? How do we use it all, find what works for us, and pick what’s necessary and what is not? Good for me that my brother is an electronics genius and my brother-in-law is one of those super-smart computer guys – experts, so to speak. I have great help in navigating the world of consumer technology to find what’s best for me and my home.

Digital/Social advertising/marketing brings the same issues and questions. How do advertisers manage all that is offered through digital and social worlds? What’s the best way to use it all? What will work for you? What’s necessary and what is not? How much should it cost? What should I spend? If your answer to any of these questions is “I don’t know” or “I’m not sure”, the best thing you can do is turn to someone who can help you – an expert, so to speak. Don’t back away from what you do not understand, especially where your company/business is concerned. Don’t miss opportunities to showcase your company in important online/digital/social venues due to a lack of understanding.

Things are changing fast. Contact one of our great account reps today to discuss what might be some of the best places for your company to be featured in today’s technology. I may not ever be a pediatrician at the international space station, but maybe at least there’s enough technology here to keep me busy until that day comes for someone else.

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