Did you know more than 3.5 BILLION searches are made every single day on Google? Google is in most cases, the front page of the internet, and people use the website to find exactly what they need to know at a moment’s notice. This reason is why businesses need to focus on Search Engine Optimization so that they don’t get lost in the crowd of nearly 3.5 Billion web pages.
How does Search Engine Optimization Work?
Search engines like Google, Bing, and Yahoo use undercover bots or spiders to crawl the web, saving information from every published page and adding them into an index. Search Engines use algorithms to analyze the web pages in the index, then rank them based on hundreds of factors or signals, to decide which order the pages should show up in thesearch results for a relevant search query.
Websites are ranked based on the quality of the site’s content, strength, and authority of backlinks, user experience, and much more. That is why it is important to have a strong content marketing plan, and research keywords to optimize content for search engine optimization (SEO).
The algorithms search engines use are designed to produce relevant, authoritative pages, and provide users with a valuable search experience. By optimizing the content on your website with the previously mentioned factors in mind, you can improve how your website and its pages rank in the search results.
3 Fixes to Improve Search Engine Optimization?
1. Use compelling Title Tags and Meta Descriptions
Title Tags are clickable headlines that appear in search results and are exceptionally crucial from an SEO perspective.
Google says, “Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. IT’s often the primary piece of information used to decide which result to click on, so it’s important to use high-quality titles on your web pages.”
Search engines will usually show 50-60 characters of a page’s title and will display the full title if you keep the title tag under the 60 character threshold.
Title Tag Best Practices
- Include Target Keywords
- Write titles that match the user’s search intent
- Do not use duplicate title tags on your website
- Try not to stuff the title with keywords
- Describe the content, but keep it concise
Meta descriptions are the second most important tags to include on your page when it comes to search engine optimization. Meta Descriptions are short explanations of a page that shows up on the SERP and is shown under the title tag.
While meta descriptions do not directly impact your site’s performance in search rankings, they help persuade users to click through to your website.
Typically, meta descriptions are shorter than 160 characters. When writing a meta description, it is best to provide a brief accurate summary of the content that will persuade users to click to view the content.
Meta Tag Best Practices
- Write unique meta descriptions for each page of your website
- Include keywords from your content
- Match search intent
- Provide a short but accurate summary of the content of the pages
2. Optimize the Images on Your Website
Images are critically important for improving the user experience of visitors to your website. When adding content to your website, you probably meticulously look for the perfect image to improve your blog posts, product pages, and the other pages on your website. You should spend just as much if not more time optimizing the images on your site.
3 ways to optimize site images
- Select the best file format
When optimizing the images on your website it is important to consider the file type of the images. This is because the site load speed is vital to the success of your search engine optimization. Typically, .JPEG images have smaller file sizes than .PNG images and will help the site load faster. However, if your image includes text, the .PNG images tend to have better quality.
- Compress your images
It is crucial that you compress your images to also help with site speed. The larger the size of the file, the longer it will take for the page to load. Make sure to compress your images before uploading them to your site.
- Use Alt-Text for Images
Alt-text is a description of the images on your website that improves web accessibility and helps crawlers better understand the images. If someone who is visually impaired were to access your site, alt-text can describe the image to them audibly. Furthermore, web crawlers can only crawl text-based information on your website, so an alt text description that includes keywords without keyword stuffing will help improve your ranking on the SERP.
3. Optimize Your Page Speed
When your website takes too long to load, it will negatively impact your user experience and your rankings will plummet.
There are plenty of free tools to use to test your site speed, my preference is GTMetrix.
As mentioned previously, one step you can take to improve site speed is to compress images and choose the right image file type.
Below are some site speed optimization tips
- Enable Browser Caching
- Delete useless plugins
- Reduce server response time
- Eliminate redirects when possible
If you are not satisfied with the amount of traffic or the quality of visitors to your page, you should consider performing a site audit to determine opportunities for better search rankings. It is important to stay on top of necessary adjustments to ensure you stay on the first page of the search engine ranking page, as 95% of users never make it to the second page.
If you need help boosting your site’s search engine optimization, reach out to Bouvier Kelly CEO, Pete Parsells at firstname.lastname@example.org, to learn how we can help you rank higher in the search rankings.