Elevator Pitches: Public Relations [Part I]
Elevator Pitches is a new video blog (vlog) series that covers a range of subjects in the marketing world that can be a bit too complex to articulate on paper. These are short, straight-to-the-point videos that should bring you up to speed on some of the more complicated or nuanced tactics we offer at Bouvier Kelly.
Public Relations is one of the most important tactics we offer at Bouvier Kelly, but it’s also one of our most misunderstood.
When it comes to PR, we’ve heard all the excuses: “Can’t I just do it myself? Does my brand really even need PR? Can’t I just call up news stations myself?”
But when it comes down to it, do you really have the time and energy to build the relationships to make your earned media strategy worth it? Do you know how to talk with media when the sh** hits the fan? Do you know how to engage with your community in a way that generates goodwill without being overtly sales-y?
Luckily, our Public Relations Manager, Alon Vanterpool, is here to break it all down for us in our latest installment of Elevator Pitches.
Want to learn more about the subtle art of Public Relations? Download our Quick Look white paper below!