One of the most popular, but misunderstood, marketing tools in our toolbox is Social Media. That is no doubt why attendees at last year’s three lunch and learns sponsored by Premier Commercial Bank, selected it as the topic they would most like to have featured at the next LunchU. The agency partnered with them to make it happen. This past Wednesday we had about 60 business owners, marketing directors, PR managers and writers, attend Premier’s first LunchU of 2013. Bouvier Kelly’s Digital Media Specialist, Jennifer Lassiter, walked the group through the “who, what, where, why and how” of today’s Social Media landscape. She had the audience laughing, questioning, describing and plotting how to target and analyze ROI on their social media efforts going forward. If you missed it, here are the Twelve Tips she sent home with everyone. If you would like to arrange a similar 30 minute presentation for your company, just call email her at
Also keep your eyes open for the next Premier LunchU on May 22. The series is designed to cover subjects that will help businesses attain their full potential.

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