(Greensboro, NC) – January 24, 2012 – Bouvier Kelly, one of the Triad’s leading agencies specializing in marketing, public relations and digital outreach, is kicking off 2012 with the addition of a new national account. Allard USA, a supplier of technologically advanced leg braces and other orthotic devices, has selected Bouvier Kelly to develop and execute a nationwide marketing initiative to heighten consumer awareness of its products.
Bouvier Kelly President and CEO, Denny Kelly, said, “We’re very pleased to have the opportunity to support Allard’s innovative product line with our own innovative approach to reaching consumers through traditional channels and in the digital space.”
The campaign Bouvier Kelly will orchestrate centers around marathon runner Beth Deloria of Greensboro, whose Allard orthotic brace enables her to continue her passion for distance running in spite of the paralysis in her left foot and ankle – a condition known as foot drop – she has experienced for the past eight years. Deloria is running 20 half-marathon (13.1 mile) events around the U.S. in 2012 to demonstrate to the thousands of Americans who have foot drop that they do not have to surrender their mobility to the condition.
Kelly said, “Beth is more than a brand spokesperson. She personifies what Allard products can do to change people’s lives. I can’t tell you how energized we are about the chance to help deliver her message.”
Learn more about the campaign at www.facebook.com/getbackuptoday.

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