Marketing Heroics since 1974
As the marketing world has evolved, so has our agency. Where once there were teams of art directors and copywriters hashing out brand executions, now we have teams of strategists, directors, designers and developers who concept and implement marketing that gets measurable, goal-driven results. But we’ve always surrounded ourselves with talented, resourceful, open-minded individuals who inspire and challenge one another and our clients. 45 years later, that seems like a winning strategy to us.
Who would’ve thought a dyed-in-the-wool Yankees fan who cut his teeth in some of biggest agencies in New York City would ever come to embrace life in the South? Pete’s been working for Bouvier Kelly since 1989 (and became part of the leadership team 10 years later), and though his pace of life may have slowed, he’s never lost his passion for his clients or the people who make the agency hum.
Whether it’s crushing a game of Solitaire in under 60 seconds or running the agency as our Executive Vice President, Suzanne is all about maximizing performance. She keeps our ship running tight, never sacrificing quality or integrity—even in the roughest of seas.
& Creative Director
If Phillip had a personal tagline, it might be “What if…” His ability to approach every project with fresh, open eyes and unlimited possibilities is what helps push our Creative Department to always find a better, brighter way to communicate the incommunicable.
Jared’s knack for understanding the underlying meaning of numbers and events allows him to think on his feet and be flexible with his decision making. Jared believes that to be a great marketer, you have to have a little yin and yang in your personality, a perfect combination of creativity and abstract thinking mixed with equal parts logic and analytics.
If your marketing puzzle is missing a piece, Samantha’s the one to find it. Her natural love of organization, thorough research and efficiency casts a Zen-like calm over any project she oversees.
Rhyan can wear many hats better than some people can wear one. Skilled and experienced in graphic design, she is a proficient art director, working a variety of accounts for Bouvier Kelly. She also deftly handles the critical position of traffic manager by attending press checks, assembling quotes, negotiating with the creative department, looking after account executives, organizing schedules and overseeing production. You might think she has more than enough hats to wear but nope. She’s also an accomplished painter, cook, and mother.
The next time you field another cold call from an eager sales person, just think of how much easier your life would be with Lesley on your team. Her no-holds-barred approach to media planning and buying is unparalleled, with an uncanny ability to make sure her clients always come out on top.
If Evelyn were a font, she would no doubt be a classic, yet modern sans serif: enough universal appeal to excel in any situation with enough individuality to stand out from the crowd. And when she’s not blowing our minds with another elegant design, she’s driving our taste buds crazy with home-cooked sweets.
Digital Media Art Director
They say the Force is strong with this one—whether he’s weaving storylines to create cinematic videos or building another cutting-edge website from the ground up. You’ll rarely find Matt without a smile on his face, and you’ll never find yourself short of floored by his work.
As the first participant in our Creative Catapult marketing apprenticeship program, Patrick Kelley adds another set of creative eyes to our team. His academic background in Graphic Design and eagerness to learn will prove a valuable asset on all our projects. But it might be his Wisconsin roots that bring us the most joy: he’s already brought in one amazing cheese-and-cracker spread for the office. What’s next on the tasting menu, Patrick?
As Bouvier Kelly’s self-described “Office Mom,” Ronda wears a lot of hats. From helping to keep our finances on-track to making sure we get the seltzer water fix we need, her efforts help us accomplish tasks both big and small. Her years of experience in business and office administration mean she’s ready to face any challenge all these crazy ad people throw her way.
Inside Lou’s office is an 11 x 17 inch frame showcasing a business card from every place the man has ever worked. It’s evidence that he’s a veteran of the industry — not that any of us need to be reminded. While he’s certainly done a little bit of everything, Lou made a life-changing decision early in his career: he turned down the opportunity to migrate to a larger market and chose instead to stay here to start an agency of his own. That was in 1974. Since then, he’s assumed the role of Chairman of the firm he made into one of the Triad’s premier agencies. Lou also serves on the board for the Guilford Battleground Company, the non profit support group for Guilford Courthouse National Military Park.
Denny first walked in the door in the agency’s fifth year. From that time she’s held the title of Production Coordinator, Traffic Director, Media Director, Account Executive, President and CEO, and today, Chairwoman. Throughout her career Denny has focused on balancing the perception versus the reality of a brand. Her goal with any client business is to find the truth about the brand that a consumer can relate to. The kind of thinking that can change behavior and the bottom line. Denny’s involvement in civic and volunteer positions is as impressive as her extensive business career.