Marketing Heroics since 1974
As the marketing world has evolved, so has our agency. Where once there were teams of art directors and copywriters hashing out brand executions, now we have teams of strategists, directors, designers and developers who concept and implement marketing that gets measurable, goal-driven results. But we’ve always surrounded ourselves with talented, resourceful, open-minded individuals who inspire and challenge one another and our clients. 45 years later, that seems like a winning strategy to us.
Who would’ve thought a dyed-in-the-wool Yankees fan who cut his teeth in some of biggest agencies in New York City would ever come to embrace life in the South? Pete’s been working for Bouvier Kelly since 1989 (and became part of the leadership team 10 years later), and though his pace of life may have slowed, he’s never lost his passion for his clients or the people who make the agency hum.
& Creative Director
Digital Media Art Director
Inside Lou’s office is an 11 x 17 inch frame showcasing a business card from every place the man has ever worked. It’s evidence that he’s a veteran of the industry — not that any of us need to be reminded. While he’s certainly done a little bit of everything, Lou made a life-changing decision early in his career: he turned down the opportunity to migrate to a larger market and chose instead to stay here to start an agency of his own. That was in 1974. Since then, he’s assumed the role of Chairman of the firm he made into one of the Triad’s premier agencies. Lou also serves on the board for the Guilford Battleground Company, the non profit support group for Guilford Courthouse National Military Park.
Denny first walked in the door in the agency’s fifth year. From that time she’s held the title of Production Coordinator, Traffic Director, Media Director, Account Executive, President and CEO, and today, Chairwoman. Throughout her career Denny has focused on balancing the perception versus the reality of a brand. Her goal with any client business is to find the truth about the brand that a consumer can relate to. The kind of thinking that can change behavior and the bottom line. Denny’s involvement in civic and volunteer positions is as impressive as her extensive business career.