When you’ve got $5 million on the line and 111 million people watching, let’s just say there’s not a lot of room for error. But those are the stakes in the biggest game of the year (literally) for brands hoping to make a big impact.

So which ads had a clutch performance and which ended up dropping the ball? We’ll save you from anymore bad football puns and let our Creative Director, Phillip, tell you as he did in his appearance on WFMY the morning after the game!