Creative Services

 

Intensa is a manufacturer of medical and laboratory furniture and equipment engineered specifically for the healthcare and higher education markets. Today’s medical office buildings are creating more attractive atmospheres to recruit new patients and employees. Uninviting surroundings at older medical facilities built many years ago are being rebuilt at a rapid pace. These new designs have warm and inviting elements welcoming patients with a home-like environment. However, this warmth often seems to fade once a patient leaves the waiting rooms. Exam rooms still frequently adopt a one-colorway story that does not reflect today’s healthcare trends. Intensa helps change that.

The Challenge:

Bouvier Kelly was brought in to help them develop a new look that would appeal to their audience of commercial designers and apply it to trade marketing materials including digital communications, websites, landing pages, print and tradeshow materials.

The Challenge:

Bouvier Kelly was brought in to help them develop a new look that would appeal to their audience of commercial designers and apply it to trade marketing materials including digital communications, websites, landing pages, print and tradeshow materials.

The Strategy:

Once Intensa’s new visual direction was decided upon, we began reworking existing marketing materials and developing new ones, including brochures, spec sheets, their website and direct mail pieces. We did a number of photoshoots ranging from full-room scenes to product hero shots, working to find the ideal angles to show their often bulky furniture in the best way.

The Campaign:

The brand update was a resounding success. Requests for more materials come in from the dealers and sales reps regularly, making it easier for them to sell Intensa over the other product lines they represent. The latest and most exciting sales tool for Intensa’s sales team is still in progress. At this stage, it is a comprehensive interactive catalog that allows distributors and reps to show their customers any of Intensa’s hundreds of products and customize them with any of the 1,200 materials available. Intensa also uses the program at trade shows on a large touchscreen monitor to allow customers to explore their full product line in an engaging way. Eventually, it will be a program that lets customers design their modular casework and place it in a room space, generating an accurate order with a matching visual.

The Campaign:

The brand update was a resounding success. Requests for more materials come in from the dealers and sales reps regularly, making it easier for them to sell Intensa over the other product lines they represent. The latest and most exciting sales tool for Intensa’s sales team is still in progress. At this stage, it is a comprehensive interactive catalog that allows distributors and reps to show their customers any of Intensa’s hundreds of products and customize them with any of the 1,200 materials available. Intensa also uses the program at trade shows on a large touchscreen monitor to allow customers to explore their full product line in an engaging way. Eventually, it will be a program that lets customers design their modular casework and place it in a room space, generating an accurate order with a matching visual.

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