We live in a world where almost every consumer has the camera and platform to share their opinions with the world. Armed with a smart phone and a Facebook account, consumers wield more power to influence brand perception than ever before. And while it might seem like an afterthought to the manufacturing process, product packaging plays an integral role in that equation.
Whether it’s a B2C application like a high-end pair of sneakers, or a B2B focus like technical textile fabrics, how your product is presented to a customer matters. We dug through some recent stats around brand packaging in the digital age, and the results might surprise you.