I’m convinced that the marketing/ad biz is one of the best industries in the world to work in. You get to really run the gamut. Some days you’re working on real estate or hospitals, at times maybe it’s apparel or other days it’s light bulbs.
For a long time, buyers and radio station personnel alike have bemoaned the archaic diary ratings system used by Arbitron to measure radio listenership. Finally, Arbitron has developed a new way to measure listenership and soon the Triad will become a “metered” market (Portable People Meter or PPM).
We’ve all heard the statistics that social media is no longer just a young person’s medium – but from my view, the business world still operates under that assumption.
We’ve all heard of the term the “New Normal,” but do we fully comprehend what it means. The underlying and greatest condition of the new normal is the understanding that change is the only constant.