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What is Public Relations (and How Can It Help My Business?)

For better or for worse, every brand has a reputation. Sometimes those reputations swing from good to bad and back again; sometimes they are boringly neutral, in need of a little love. That’s where the business of public relations (PR) comes into the...

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What is Content Marketing (and How Can It Help Your Business)?

Here’s a fun fact for you: the word "content" is what's known as a homograph. It’s a word with two definitions but identical spelling. Without context, you wouldn’t know if I’m talking about the contents of a box or a feeling of satisfaction. Funny enough, your brand...

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What Can Social Media Do For Your Business?

Starting a brand new social media presence for your business from scratch in 2017 is daunting. It’d be like you had never heard The Beatles, and suddenly you’re supposed to deliver a keynote address discussing the evolution from Please Please Me to Abbey Road. Where...

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BKI Hot Takes: McDonald’s Special Sauce Giveaway

♫Two all-beef patties, special sauce, lettuce, cheese, pickles, onions – on a sesame seed bun.♫ Can you still sing the Big Mac jingle after all these years? As it turns out many millennials have never even eaten a Big Mac, let alone heard the jingle. So...

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BKI Hot Takes: Neese’s Liver Pudding

We live in the age of the "foodie." It's an exciting time to be alive if you love to eat, but frankly it can make the lunch break quite intimidating. Walk a few blocks in either direction of our building in downtown Greensboro and you’ll pass half a dozen different...

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The 2 Best and Worst Ads from The Big Game

When you’ve got $5 million on the line and 111 million people watching, let’s just say there’s not a lot of room for error. But those are the stakes in the biggest game of the year (literally) for brands hoping to make a big impact. So which ads had a clutch...

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4 Easy Ways to Effectively Market to Millennials

We know what you’re thinking. Another article about millennials? In a recent survey, four out of four millennials at Bouvier Kelly said that they, too, were tired of seeing articles about themselves. (And we thought millennials were supposed to be self-centered?) We...

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4 Ways to Improve Your Next Email Campaign

If you take away one thing from this blog, it should be this: DEATH TO THE “EMAIL BLAST.” That’s right. It’s time to stop referring to our email campaigns as “blasts.” When was the last time you appreciated being blasted by something? Loud music? A cannon? Email...

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5 Reasons You Need a Full Service Marketing Agency

When the first pangs of hunger hit you, a vending machine is often the best option you have. It’s quick, it’s cheap, and it hits the spot. But for how long? All too often we hear of companies approaching their marketing strategy like they would some late-afternoon...

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3 Ways Hashtags Can Improve Brand Awareness

What’s the deal with #hashtags? If Jerry Seinfeld's eponymous sitcom were still on the air today, you could imagine an episode opening with such an observation. Heck, many of you might be wondering the same thing: what is the deal with them, anyway? Well, we can tell...

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Avoiding the Unread Email Abyss

We all know that person. You know, the one with the bright red notification of shame on their email app: 1,463 Unread Emails. In fact, rare is the inbox that doesn’t amass a long list of unread emails each day. (Honestly, though, can’t we keep it under 100 folks?) We...

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