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BKI Hot Takes: Turning Free Publicity into a Marketing Win

On Monday, June 5th, an average of 829,000 viewers tuned in across both broadcast and online platforms to Game 4 of the NHL Stanley Cup Playoffs to watch the Pittsburgh Penguins take on the Nashville Predators. That’s a lot of fans tuning in for a hockey game! As a...

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Industry Insights: The State of Content Marketing 2017

  The State of Content Marketing in 6 Key Takeaways One of the best parts of our job here at Bouvier Kelly is keeping up to date on the ever-changing world of marketing and advertising. We love to stay knee-deep in the latest research, blog posts, and commentary...

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How Packaging Affects Brand Perception [INFOGRAPHIC]

We live in a world where almost every consumer has the camera and platform to share their opinions with the world. Armed with a smart phone and a Facebook account, consumers wield more power to influence brand perception than ever before. And while it might seem like...

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What is Public Relations (and How Can It Help My Business?)

For better or for worse, every brand has a reputation. Sometimes those reputations swing from good to bad and back again; sometimes they are boringly neutral, in need of a little love. That’s where the business of public relations (PR) comes into the...

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What is Content Marketing (and How Can It Help Your Business)?

Here’s a fun fact for you: the word "content" is what's known as a homograph. It’s a word with two definitions but identical spelling. Without context, you wouldn’t know if I’m talking about the contents of a box or a feeling of satisfaction. Funny enough, your brand...

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What Can Social Media Do For Your Business?

  Starting a brand new social media presence for your business from scratch in 2017 is daunting. It’d be like you had never heard The Beatles, and suddenly you’re supposed to deliver a keynote address discussing the evolution from Please Please Me to...

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BKI Hot Takes: McDonald’s Special Sauce Giveaway

♫Two all-beef patties, special sauce, lettuce, cheese, pickles, onions – on a sesame seed bun.♫ Can you still sing the Big Mac jingle after all these years? As it turns out many millennials have never even eaten a Big Mac, let alone heard the jingle. So...

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BKI Hot Takes: Neese’s Liver Pudding

We live in the age of the "foodie." It's an exciting time to be alive if you love to eat, but frankly it can make the lunch break quite intimidating. Walk a few blocks in either direction of our building in downtown Greensboro and you’ll pass half a dozen different...

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The 2 Best and Worst Ads from The Big Game

When you’ve got $5 million on the line and 111 million people watching, let’s just say there’s not a lot of room for error. But those are the stakes in the biggest game of the year (literally) for brands hoping to make a big impact. So which ads had a clutch...

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4 Easy Ways to Crush Millennial Marketing

We know what you’re thinking. Another article about millennials? In a recent survey, four out of four millennials at Bouvier Kelly said that they, too, were tired of seeing articles about themselves. (And we thought millennials were supposed to be self-centered?) We...

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