News & Blog

Latest from the minds of BKI



Load More


We've already ordered ours – will you join us in helping families in need across the #Triad with these great t-shirts from the Ronald McDonald House of Winston-Salem, Inc.? ... See MoreSee Less

Wish List Wednesday: Sport a Shirt, Share a Night tee shirts! Order today! #rmhws #rmhsas #keepingfamiliesclose

View on Facebook


BKI Hot Takes: McDonald’s Special Sauce Giveaway

♫Two all-beef patties, special sauce, lettuce, cheese, pickles, onions – on a sesame seed bun.♫ Can you still sing the Big Mac jingle after all these years? As it turns out many millennials have never even eaten a Big Mac, let alone heard the jingle. So when...

read more

BKI Hot Takes: Neese’s Liver Pudding

We live in the age of the "foodie." It's an exciting time to be alive if you love to eat, but frankly it can make the lunch break quite intimidating. Walk a few blocks in either direction of our building in downtown Greensboro and you’ll pass half a dozen different...

read more

Big Billboard Is Watching

Who would have guessed that George Orwell would foretell the future so accurately? The IoT (Internet of Things) is expanding at a rapid clip, so it was only a matter of time before marketers learned how to take advantage of the data to reach consumers with targeted...

read more

The 2 Best and Worst Ads from The Big Game

When you’ve got $5 million on the line and 111 million people watching, let’s just say there’s not a lot of room for error. But those are the stakes in the biggest game of the year (literally) for brands hoping to make a big impact. So which ads had a clutch...

read more

4 Easy Ways to Effectively Market to Millennials

We know what you’re thinking. Another article about millennials? In a recent survey, four out of four millennials at Bouvier Kelly said that they, too, were tired of seeing articles about themselves. (And we thought millennials were supposed to be self-centered?) We...

read more

4 Ways to Improve Your Next Email Campaign

If you take away one thing from this blog, it should be this: DEATH TO THE “EMAIL BLAST.” That’s right. It’s time to stop referring to our email campaigns as “blasts.” When was the last time you appreciated being blasted by something? Loud music? A cannon? Email...

read more

5 Reasons You Need a Full Service Marketing Agency

When the first pangs of hunger hit you, a vending machine is often the best option you have. It’s quick, it’s cheap, and it hits the spot. But for how long? All too often we hear of companies approaching their marketing strategy like they would some late-afternoon...

read more

3 Ways #Hashtags Can Improve Brand Awareness

What's the deal with #hashtags? If Jerry Seinfeld's eponymous sitcom were still on the air today, you could imagine an episode opening with such an observation. Heck, many of you might be wondering the same thing: what is the deal with them, anyway? Well, we can tell...

read more

What’s the Deal with All the #Hashtags?

If you read that headline in the very distinctive voice of Jerry Seinfeld, then you’ll set the proper tone for what you’re about to read. Just like his sitcom did over 25 years ago, Seinfeld continues to point out some of the more peculiar things about culture in his...

read more

Avoiding the Unread Email Abyss

We all know that person. You know, the one with the bright red notification of shame on their email app: 1,463 Unread Emails. In fact, rare is the inbox that doesn’t amass a long list of unread emails each day. (Honestly, though, can’t we keep it under 100 folks?) We...

read more

Video Killed the Radio Star (Or Did It?)

The first video ever played on MTV back in 1981 was no accident. The hit song “Video Killed the Radio Star,” by the band The Buggles, exploded onto the airwaves and declared that the music video was the new wave of the future. So, it’s ironic that MTV has almost...

read more