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A Beginner’s Guide to Email Segmentation

When harnessed correctly, an email list can be one of your most powerful marketing tools. Not only is your list an intimate, direct way to communicate specific messages to your audience, it is something you can truly “own.” Platforms like Facebook and Instagram are...

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3 Tips to Improve Banner Ad Campaigns

  When done right, banner ads have the potential to increase traffic to your website and help you capture valuable leads or sales. In contrast to many other advertising platforms, they tend to be more affordable and measurable, too. But not all banner ads are created...

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Announcing the Creative Catapult Program

  With every graduating class, there is a new pool of talent that enters into the workforce. At Bouvier Kelly, we recognize that new talent breeds innovative thinking and inspiration for the future. We also recognize that breaking into the workforce for the first time...

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Behind-the-Scenes: Video Production 101

Videos: You know you need them to improve your digital marketing strategy, but there’s no denying that they’re a little complex. Now that we’re firmly in the smart phone era, where nearly everyone has access to a high-quality video camera, it can be tempting to tackle...

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4 Tips to Improve Your Slide Decks & Presentations

Whether you’re pitching your product to a new audience or leading a staff meeting, your slide deck is often the most important backup you’ve got. The content of your presentation means nothing if you lose your audience from the first slide. But how do you make it...

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3 Things You Should Know About Micro Influencers

  Over the last decade, social media has evolved from platforms meant to share family photos and funny memes to an ideal stomping ground for marketers and advertisers across the world. Because of this ever-changing landscape, there is an increasing amount of...

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