News & Blog

Latest from the minds of BKI


The 6 Most Common Marketing Agency Questions

For a marketing team who’s used to doing things in-house, contracting with an agency can sometimes be an intimidating prospect. You’re used to your own processes and internal mechanisms, so to lease out that work to a group of marketers who don’t know your business or...

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BKI Hot Takes: Will the Future Be Augmented?

Remember the great Pokémon Go craze of 2016? For many consumers, it was their first taste of a growing technology called Augmented Reality (AR). In contrast with its more immersive cousin, Virtual Reality (VR), AR hasn’t received the same outpouring of enthusiasm and...

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3 Reasons to Embrace Facebook Advertising

When you think of Facebook, what’s the first thing that comes to mind? Chances are, it’s not going to be business-related. From baby pictures to political soapboxing, your Facebook newsfeed likely runs the gamut between extremes. And while most brands have accepted...

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3 Essential Traits of a Strong Logo

In the pursuit of a new logo, everybody wants a swoosh, golden arches, or mouse ears. But the fact of the matter is finding a single mark that does all that work for your brand isn’t the easiest thing in the world. It takes research, design exploration and a healthy...

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6 Pitfalls to Avoid During Your Next Email Campaign

It’s hard to escape the reach of email. We all know the feeling of dread that comes with opening your inbox on a Monday morning. We all know the notification “badge of shame” that tells us how many unread emails lie in wait on our phone. Did you know that the average...

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BKI Hot Takes: Six-Second Ads

Well, it seems the inevitable has happened: advertising experts are now predicting that six-second ads will start gaining traction in traditional media in 2018. It’s safe to say our collective attention spans have finally reached an all-time low. And who can blame us,...

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