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3 Quick Facts About White Papers

White papers are being offered everywhere these days, but what exactly are they? And more importantly, are they worth your time? Well, white papers certainly can’t claim to be the flashiest form of content available, but they can offer some solid advantages to you as...

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BKI Hot Takes: Turning Free Publicity into a Marketing Win

On Monday, June 5th, an average of 829,000 viewers tuned in across both broadcast and online platforms to Game 4 of the NHL Stanley Cup Playoffs to watch the Pittsburgh Penguins take on the Nashville Predators. That’s a lot of fans tuning in for a hockey game! As a...

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Industry Insights: The State of Content Marketing 2017

  The State of Content Marketing in 6 Key Takeaways One of the best parts of our job here at Bouvier Kelly is keeping up to date on the ever-changing world of marketing and advertising. We love to stay knee-deep in the latest research, blog posts, and commentary...

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How Packaging Affects Brand Perception [INFOGRAPHIC]

We live in a world where almost every consumer has the camera and platform to share their opinions with the world. Armed with a smart phone and a Facebook account, consumers wield more power to influence brand perception than ever before. And while it might seem like...

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What is Public Relations (and How Can It Help My Business?)

For better or for worse, every brand has a reputation. Sometimes those reputations swing from good to bad and back again; sometimes they are boringly neutral, in need of a little love. That’s where the business of public relations (PR) comes into the...

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What is Content Marketing (and How Can It Help Your Business)?

Here’s a fun fact for you: the word "content" is what's known as a homograph. It’s a word with two definitions but identical spelling. Without context, you wouldn’t know if I’m talking about the contents of a box or a feeling of satisfaction. Funny enough, your brand...

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What Can Social Media Do For Your Business?

  Starting a brand new social media presence for your business from scratch in 2017 is daunting. It’d be like you had never heard The Beatles, and suddenly you’re supposed to deliver a keynote address discussing the evolution from Please Please Me to...

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